Embed Size (px)
DESCRIPTION
This class was designed for Dixon Public Library to help beginning users understand Facebook for personal and business use.
Citation preview
Introduction To Facebook
www.RebeccaWardlow.com
Who Is Rebecca Wardlow?
Local Google+ AmbassadorGoogle+ City ExpertSocial Media Speaker, Trainer & ConsultantSocial Media Instruction at Kishwaukee College Continuing EducationWeb Design & Development since 1998eCommerce Project Manager Google+ eBook
(www.RebeccaWardlow.com)
Proud mom of 5 kids
What Is Facebook?
Facebook is a web-based platform that allows users to connect with friends, relatives, co-workers, customers and people with common interests#1 social media networking site.
Facebook Facts
http://pinterest.com/pin/136093219962794507/
Why Is Facebook #1?
Status UpdatesShare/Re-share ContentMessagesChatShare DocumentsQuestions
EventsNotesPhotosVideoPlacesGroups
HANDS-ON with Facebook
FacebookPersonal FB Page
Business FB Page
Create Your Personal Profile
Step 1 – Find Your Friends
Step 2 – Add Details
Step 3 – Choose Interests
Step 4 – Add Profile Pic
You Are On Facebook!
Let’s Review FacebookGraph SearchFind FriendsMessagesNotificationsHomeProfilePrivacy ShortcutsSettings Icon
Use Facebook AsAdsAppsSettings
News FeedEventsPhotosAds ManagerGroupsPagesFriendsDeveloperAppsInterest
Set-Up A Facebook Business Page
Local Business or Place
Step 1 - About
Step 2 – Profile Picture
Step 3 – Add To Favorites
Admin Panel
Cover Photo - Ideas to Spark Creativity
Cover Photo - Ideas to Spark Creativity
Cover Photo - Ideas to Spark Creativity
What Next?
Craft your first Facebook wall postInvite your friends to LIKE your new pageAdd a link on your website Email your customers and ask them to LIKE your pageFacebook Ads to reach your target audience
Facebook Groups
Facebook Events
Facebook OffersIn Store Only1. Describe your offer and
add image2. Redemption details• Offer expires• Terms & Conditions• Advanced Options
3. Reach More People• Targeting• Scheduling• Payment Options
In Store & Online1. Enter website where
people can use offer2. Describe your offer and
add image3. Redemption details• Offer expires• Terms & Conditions• Advanced Options
4. Reach More People• Targeting• Scheduling• Payment Options
Facebook Offers - Examples
Facebook Value10% off = Marketing50% off = Value100% off = Loyal Customer for Life!
A restaurant could offer a chance to win a dinner for 4. Offering 10 dinners in today. These people will share their experience on Facebook!40 people X 120 avg FB friends = 4,800 potential reach & this doesn’t include friends of friends
Create a Facebook Strategy
What is the purpose of your Facebook page?What you want to get out of it (your objective)?How will you talk to people? What tone and style will you use?What will you post? (images, videos, text, content)How often will you post?
Your Fans & Competitors
What are their Challenges? What are they Passionate about? What Questions are they asking? What are their Needs?What is your Competition doing?How can you Solve their issues?
Build Fan Loyalty
Post topics that allow your fans to get to know you better
Business stuff, What is happening, Decisions you make, Blog or podcast post, Photos
Content with images allows your post to go viral with the audience that really matters to your brand.
How To Get More Fans
Build your number of fansContestAdvertisingNewsletter
Increase the interaction on your page
Ask questionsPost regularlyInclude call to actionRespond to everythingPhotosEncourage Fans to get involvedAsk for engagement “Click like if you agree!”
What Should You Post?Ask Questions!!!Add humorStay relevantAdd personalityPost at least once per dayShow the individual behind the scenesWhen you share, your community sharesGive people a reason to shareDeals/Competitions
Facebook App (Tabs)
Use Apps To Build Your List
Depending on your niche, audience, and resources, consider the following platforms:
eBookVideo SeriesLive WebinarRecorded WebinarTeleclassReport or White PaperAudio Only: Interviews, Trainings, etc.Discounts, Coupons and Giveaways
Reward Your Fans
What do they want?PollExperiment
Contests (3-4 per year)CouponsFreebiesFeaturing themFan of the Week
Create Buzz on Facebook
Host frequent photo contests"Facebook Friday" with discount couponEncourage fans to like posts to see a sneak peakStatus updates offering chance to win getawaysAds featuring live chat with travel expertsUse interactive apps - photo contest, hidden coupon code, sweepstakes, seasonal promotions and posts"Like us and get a deal"Sponsored stories (page likes)
Facebook Ads Source: http://www.insidefacebook.com/
Survey
Your feedback is valuable! Please help us improve our presentations and offerings. We appreciate you taking the time to take this brief survey.
http://bit.ly/17N7nga
Connect With Rebecca• Website
www.RebeccaWardlow.com
• Google+ http://gplus.to/rwardlow7
• Twitter http://www.twitter.com/rwardlow7
• Facebook https://www.facebook.com/GetSocialSolutions
• Pinterest http://pinterest.com/SocialSolutions
Email [email protected]
