VISUAL RHETORIC

Visual rhetoric studies how deliberately designed images affect audiences.

picture superiority effecthear a message remember 10%...

hear message + see picture remember 65%

5000 visual messages/day

logos memes propagandaads culture jamming

charts visual parody

We learn through habit and exposure…

…so not everything we see counts as visual rhetoric.

Bald Cypress Juniper Gray Birch Maple Poplar

Chesnut English Ivy Hibiscus Oak Sassafras

Barberry Flowering Dogwood Magnolia Pine Witch Hazel

Visual habits and exposure can be used for persuasive purposes.

PSAssample