Upload
arina-nadia
View
105
Download
0
Embed Size (px)
Citation preview
A PRESENTATI ON BYAHMAD SYAFIQ DEEN (0325116)
ARINA NADIA (0324105)HAZEQ OSMAN (0325875)
LIM MEN HORNG (0324350)
BUSINESS PLAN
APPENDIX
BUSINESS BACKGROUNDMARKET ANALYSISMARKETING STRATEGIESMANAGEMENT STRATEGIESFINANCIAL PLANCONCLUSIONREFERENCE
BUSINESS BACKGROUND
• Bookstore café
• Providing books to sell(especially for local writers) and rent, as well as serve snacks for customers as they browse around
• Name: “The Author’s Café & Bookstore”
• Location: SS15, Subang Jaya
• To generate income and stability, as well as provide a place for students to have their meals, as do their assignments (reports and etc.) and study with reliable references (textbooks, journals, etc.) nearby, or simply enjoy a good book for leisure.
NATURE OF BUSINESS
LOGO
C
MARKET ANALYSIS
CAFÉS BOOKSTORES
Cafés, particularly “hipster” cafes, are doing quite well these days, becoming the preferred place for a lot of teenagers to hang out
Unlike in the USA, physical bookstores in Malaysia are still available
The only reason customers don’t purchase is because books are getting more expensive and are considered a luxury
MARKET TRENDS
CAFÉS BOOKSTORES
The estimated revenue of cafés are around RM250k each year
The estimated revenue of bookstores is around RM600k each year
MARKET TRENDS
CUSTOMERS
• College/university students (Taylor’s, INTI, Monash, Sunway) with incomes of RM0-2,000
• Working class people, with incomes of RM2,500-3,500
• Book Worms
Coffee Lovers
POTENTIAL COMPETITORS
Restaurants and cafes nearby.
STRENGTHS:
Their prices; possibly will be more inexpensive than ours.
The selection of food; mostly comprised of heavier meals.
WEAKNESSES:
They don’t provide a secondary product: books.
They don’t provide a comfortable space for students to read/do their assignments/have discussions.
MARKETING STRATEGIES
a. BENEFITS OF OUR SERVICE
We provide a place for students to do their research as well as have group discussions freely without the hassle of booking discussion rooms on campus.
Students also get to have meals while doing their assignments.
The main goal of starting a business is of course, having a steady income and also having a steady amount of customers.
While we are confident that we can achieve that goal, we are also providing a medium for local writers to publish their books.
We are also selling books that are popular.For the local published books, we are providing a book-on-
demand service, which has proven to be effective before.
b. SALES STRATEGY
We will be selling books in the cafe, stylized like a library for customers to browse with ease.
We offer rental services for books – customers are able to do so online or in store.
Online purchase of books and food are also available, as well as free-of-charge delivery services to places within a 20km radius of the café.
We will offer memberships with 20% discounts on rental/purchasing of books more than RM60.
There will be ‘quiet corners’ for those who want peace while reading/doing work or have private discussions.
c. PRICING
Average beverage costing:- Hot Drinks : RM 8- Iced Coffee/Chocolate: RM 11- Iced Teas and Sparkling Fruit Drinks: RM 10- Frappucinos and Smoothies: RM 14
Average Pastry costing:- Cakes: RM 9- Pies, Panini, and etc: RM 14
HOW WILL WE ATTRACT CUSTOMERS TO OUR
SERVICES?
ONLINE MARKETING
• From banners to Instagram reviews, the internet can be a very strong medium for marketing our business.
• For banners, we can display them on famous social media websites such as Facebook.
• We can also start a trend on twitter about our café, creating a hashtag so the news about our café will be spread more widely
•
OFFLINE MARKETING
• With mass adoption of the Internet, our company will also find new ways of offline marketing to create more engaging customer experiences.
• We can create essay writing events with coupons as gifts
• We can use the guerrilla tactic, dropping business cards or even cleverly made invitation cards to libraries, universities and even bookshops to make people come to our café.
COMMUNITY MARKETING
• Asking friends and family to spread the word.
• Engaging in friendly conversations with customers to have a good image in the local community, indirectly making them spread the word about our business.
ALLIANCE MARKETING
• Since having partnerships with companies like MPH bookstores, we can make arrangements to display some banners at some of their branches and even give out vouchers to our shop when customers purchase a certain amount of books
MANAGEMENT STRATEGIES
WHO ARE OUR PARTNERS?
A COFFEE COMPANY• To ensure the quality of the
coffee that we are serving
A PUBLISHING AGENCY• To have long term publishing
opportunities for local writers.
MPH BOOKSTORES• To improve the book sales
for writers.• To supply
storybooks/textbooks/reference books/journals for students.
MEMBERS OF BUSINESS
• Manager (2)
• Cashier (1)
• Barista (2)
• Librarian (2)
• Waiter (2)
TO MONITOR THE BUSINESS; RESPONSIBLE FOR CONTROLLING AND
ADMINISTERTING
MANAGER
• HANDLING TRANSACTIONSHANDLING SCRIPTS FOR PUBLISHING
CASHIER
• MAKE QUALITY COFFEE FOR CUSTOMERS
BARISTA
• Arranging and categorising books in the store for customers’ easeProviding relevant information when customers ask for help
LIBRARIAN/HELPDESK
• Providing clean and comfortable seating space for customerTaking ordersAssisting librarian and barista
WAITER
YEAR 2016-2019
FINANCIAL PLAN
STARTUP COSTSJAN, 2016
CAPITAL RM200,000
FURNITURE RM10,000
ADVERTISING RM20,000
MACHINERY Downpayment of RM5,000
MONTHLY COSTS2016
COFFEE RM948
RENT RM7,500
STAFF RM10,100
PUBLISHING RM2,000
ELECTRICITY RM1,000
ADVERTISING RM5,000
MACHINERY RM1,000
BANK LOANS RM7,000
MONTHLY REVENUEJAN - DEC, 2016
COFFEE RM24,000
PASTRIES RM21,000
BOOKS RM45,600
TOTAL REVENUE RM90,600TOTAL PROFIT RM21,052
REMAINING CREDIT RM221,052
MONTHLY COSTSJAN - DEC, 2017
REMAINING CREDITS RM837,646
COFFEE RM948
RENT RM7,500
STAFF RM10,100
PUBLISHING RM2,000
ELECTRICITY RM1,000
ADVERTISING RM5,000
MACHINERY RM1,000
BANK LOANS RM7,000
REVENUEJAN - DEC, 2017
TOTAL REVENUE RM90,600
TOTAL PROFIT RM56,054
REMAINING CREDIT RM893,700
MONTHLY COSTSJAN - DEC, 2018
REMAINING CREDITS RM1,536,348
COFFEE RM948
RENT RM7,500
STAFF RM10,100
PUBLISHING RM2,000
ELECTRICITY RM1,000
ADVERTISING RM5,000
MACHINERY RM1,000
BANK LOANS RM7,000
REVENUEJAN - DEC, 2018
TOTAL REVENUE RM90,600
TOTAL PROFIT RM56,054
REMAINING CREDIT RM1,592,402
CONCLUSION
To conclude our presentation, our business action plan is a simple but we believe effective way to advance our competitors which is:
- To provide good quality both in food and beverages and also service, making our prices reasonable
- To provide easier access for references to students- To provide a calm environment for reading and relaxing- To provide a platform for local writers to publish their
books- To allow customers to buy books for a cheaper price
(second hand books)- To generate income
REFERENCES
A. (2015, May 7). ASEAN coffee trade grows 20%-30% per annum. Retrieved March 1, 2016, from http://www.thestar.com.my/business/business-news/2015/05/07/asean-coffee-trade-grows-20-30-pct-per-annum/
Abrams, R. M. (2003). The successful business plan: Secrets & strategies. Palto Alto, CA: Planning Shop.
Cooper, R. G. (2001). Winning at New Products: Accelerating the Process From Idea to Launch. Perseus Pub.
Covello, J. A., & Hazelgren, B. J. (1998). Your first business plan: A simple question and answer format designed to help you write your own plan. Naperville, IL: Sourcebooks.
Lagerfield, N. (2015, October 20). Why There are Still Borders Bookstores in Malaysia, Or The Strange Case of the Zombie Chain. Retrieved February 27, 2016, from http://www.atlasobscura.com/articles/why-there-are-still-borders-bookstores-in-malaysia-or-the-strange-case-of-the-zombie-chain
A. (2014, February 22). The Growing Market of Small Coffee Shops In Asia - Business Insider. Retrieved March 5, 2016, from http://www.businessinsider.my/the-growing-market-of-small-coffee-shops-in-asia/#YwZuYIyxlisQUgDY.97
THANK YOU
END