Intro client

© 2010 Forrester Research, Inc. Reproduction Prohibited1 © 2009 Forrester Research, Inc. Reproduction Prohibited

An introduction – <<COMPANY>>

Supporting Strategic Growth through World Class Insights

Prepared by Forrester Research for <<COMPANY>> <<DATE>>

LOGO Company


About You

© 2010 Forrester Research, Inc. Reproduction Prohibited3

Agenda for our conversation

Introductions (10 min)Background on <<COMPANY>> (15 min)

Current business situation. Internal organizationBusiness strategic goals/prioritiesPotential value added of addressing those.(*)Focus on unaddressed requirements with high priority or need for validation in which Forrester’s input could be valuableBrainstorming with Forrester (10+ min)

What can we do for <<COMPANY>>, how and when (if applicable)Wrap up & next steps (5min)


About Forrester


Forrester Research: Who are we?

Global research and advisory firm, our aim is to support business

leaders and their decisions.

We deliver fact based insights that inspire leaders and guide great

decisions, ensuring success in a complex world.

George F. Colony

CEO


Our Focus: Your Focus - Role Based Insights

By focusing our organization on serving clients by professional role,

Forrester delivers highly relevant research-based services aligned to

our client’s agendas.

LEADERSHIP

BOARD AND

DATA

ADVISORS

ADVISORY

AND

CONSULTING

TEAMS

CLIENT

RESOURCE

CENTER

ACCOUNT

MANAGEMENT

TEAM

RESEARCH

TEAM

Technology Industry

Information Technology

Marketing & Strategy


7 Areas of Expertise – Forrester Professional Practices

Marketing Leadership

eBusiness & Channel Strategy

Customer Experience

Interactive Marketing

Market Insights

Consumer Product Strategy

Customer Intelligence


Types of Research

Research Unit

Qualitative Quantitative

Consumer Technographics

(Consumer Survey Data)

Forecast View

Industry Specific

Best Practices

Decision Support Tools

Role Specific

Role Specific

Best Practices

Why and How? What, Where and When?

consumer adoption of digital devices, channels, and services, and on technology's impact on consumer behavior.

40 independent forecasts in collaboration with our research experts


BIG Picture – Practices or Roles


CMO

Brand Strategy

Communication & Media Strategy

Innovation StrategyMarketing/ Sales Alignment

Align organization around customer

Marketing Leadership: How can Forrester Help?

Define the strategy for the

future of marketing and

customer relationships


Customer Experience: How can Forrester Help?

Customer Experience

Metrics Assessment

User Experience Reviews

Brand Experience Review

Agency Selection

Increase loyalty, maximise

lifetime value of customers


Customer Intelligence

CI/CRM Benchmark

Marketing Technology And Service Provider

Selection

Social Intelligence Strategy

Web Analytics Road Map

Customer Intelligence: How can Forrester Help?

Turn complex customer

knowledge into strategic

insight


Consumer Product Strategy: How can Forrester Help?

Consumer Product Strategy

Rate Convenience Quotient

Mobile Strategy

Video StrategyContent Strategy

Product Co-creation Strategy

Identify new market

opportunities, business

models.


eBusiness & Channel Strategy: How can Forrester Help?

eBusiness & Channel Strategy

eBusiness Strategy

Drive Multichannel Sales

Optimize Multichannel

Customer Service

Select Technology Vendor

Benchmark Website

Forecast Market Size

Build effective online

strategies


Interactive Marketing: How can Forrester Help?

Interactive Marketing

Educate Marketers And/Or

Stakeholders

Interactive Marketing Best

Practices

Interactive Marketing StrategyOptimize IM Team

Select Vendor Partners

Develop winning strategies for emerging and mainstream digital media


Our Services


Proposed Engagement Level

Research Unit Peer Community Advisory Sessions



Research Unit

Unlimited Inquiry Access

400+ Analysts

World Class Insights



Peer Community

Best Practices

Exclusive Research

Dedicated Advisor



Advisory Sessions

Workshop Format

Bespoke Engagements

Executive Education

+ Validation



Advisory Sessions

Workshop Format

Bespoke Engagements

Executive Education

+ Validation

Peer Community

Best Practices

Exclusive Research

Dedicated Advisor

Research Unit

Unlimited Inquiry Access

400+ Analysts

World Class Insights


Our Services: How do they stack up?

Value

Personalized

Insights (Research)

Google

Self procured Intelligence

Advisory

Consultancy

Sweet spotInsights + Inquiries

Validation Advantage


In a nutshell

Our Value Proposition to <<COMPANY>> is our Human Capital: their knowledge, insights and our peer community of marketing leaders.

For the next time your team needs advice on how:

- Implement/evaluate vendor technology stacks

- Understand your consumer- Define Optimal Strategies- Benchmark marketing

organization

You

Agencies Tech

Vendors

Best

Practices

Forrester Tech

VendorsAgencies

Consumer

InsightTech

Trends


How do we service our clients


We align to initiatives that support strategic success

Goals

Strategies

Initiatives


Personalized service deliveryDedicated Account

Manager / Executive

Partner @

Forrester

Executive Team @

Client

Understands:

Goals

Strategies

Initiatives

Personal Timelines

Consultative

Background


Personalized service delivery

Dedicated Account

Manager @

Forrester

- Choose the right

research

- Engage the best

analyst

- Act as an extension of

your team

http://www.forrester.com/marketingandstrategyprofessional

http://www.forrester.com/rb/AllAnalysts.jsp?cm_re=Navigation_010710-_-analysts_tab-_-analysts


Forrester – Methodology Pilot

Diagnose Implement Measure Evaluate

6 months cycle – 12

month contract

- Industry/role

specific best

practices

- Create delivery

roadmap

- Benchmark

- Peer to peer

networks

- Quantitative data

- Case studies

- Evaluate impact of

initiatives against

business value

- ROI analysis

- Identify strategic

priorities/Initiatives,

create focus (from

100 to 3)


Forrester & <<COMPANY>> – Engagement Timeline 1H

Oct 11 Nov11 Dec11

Evaluate:

ROI analysis (report)

Mid Dec11

Diagnose

Diagnostic Session w/

Executive Advisor

1Hr <<COMPANY>>

kickoff session

Oct 11

Implement:

Service roadmap

designed, delivered

and mutually agreed

Value Initiatives

prepared throughout

year

Oct11

Measure

Deliver and Monitor

Value while delivering

service roadmap

Nov 11


Our Clients


Some of our Clients (UK)