Institution Research Beth Davies

Release Dates

According to boxofficemojo.com, 3/5 of the horror films shown were released in October, most commonly towards the end of October. This can be interpreted to be because it is close to Halloween, the scariest holiday of the year. This is beneficial as more people will want to watch this specific genre as they are engulfed in the scary atmosphere and are excited for Halloween. This means the institution will make a lot of profit as more there is more circulation.

Audience Figures

The graph above demonstrates that on an annual basis, 15-24 year olds are most likely to visit the cinema more than people 35 years old+. This is because younger generations have more free time and they generally don’t work yet are at university/college.

Average Profit

The average gross profit of horror films is approximately $19,472,076. However the total gross profit is $7,866,718,776. This is rated 7th in the top-grossing genres from 1995 to 2014. This is a successful total for the genre, considering the genre is made up by a total of 404 films.

Action Horrors

Comedy Horrors

Body Horrors

Gothic Horrors

Psychological Horrors

Science Fiction Horrors

Slasher Horrors

Zombie Horrors

Sub – Genres of Horror

Institutions

Universal is the fifth ranking institution from 1995 to 2014 and have been so far during this year. It is known that the highest year for them was in 2000 and 2001 when the total gross product was $1,069.1.

The latest horror slasher film created by universal was Psycho 3, which was created in 2010. Universal have not released another horror slasher since.

Overall, Universal have produced 10 horror slasher films.

The distribution of the releases of horror films is spread widely over 29 years (between 1981 and 2010).

Release of Horror Slasher Films

03/06/1963 – Psycho 2

16/10/1998 – Bride of Chucky

09/11/1990 – child’s Play 2

30/10/1981 – Halloween 2

04/12/1998 – Psycho

27/10/1989 – Shocker

30/08/1991 – Child’s Play 3

08/10/2010 – Psycho 3

22/10/1982 – Halloween 3

Universal Films

I believe by using Universal to distribute my film, it will benefit the film as it is a well known institution and will increase circulation. This is because it is a successful distributor and has a loyal audience. Therefore, I will use universal to distribute my film.

My target audience for my film is people aged 15 – 40 yea olds. This is because it covers all areas of people who generally go to the cinema. By cover a large audience demographic, I believe more people will view it, thus making it a successful film.

I am hoping to recoup a high profit from my film as I will spend a lot of money and time on my film.