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#InternetMarketing @AngelaBelford

Internet Marketing - MKTG4003

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Introduction to Internet Marketing

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Page 1: Internet Marketing - MKTG4003

#InternetMarketing @AngelaBelford

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What is it?

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.en.wikipedia.org/wiki/Internet_marketing

On a fundamental level, Internet marketing is using the Internet to advertise, communicate and sell goods and services. ...www.sheffieldwebsitedesigners.co.uk/seo_terms.html

Strategies used to market a product or service online, such as search engine optimization, website design, online promotions, and email marketing.www.kudzubizsuccess.com/

#InternetMarketing @AngelaBelford

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The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. ...www.marketlink.eu/commonly-used-terms

a broad term, refers to business promotion online through the use of all or selected internet technologies.www.internet-marketing-website-design.com/internet-marketing…

Any action taken to market a web site or company online. This includes web site optimization, search engine submission, pay-per-click advertising and traffic analysis and so forth.www.marketingbyann.com/glossary-of-terms

#InternetMarketing @AngelaBelford

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Strategies and techniques applied on the Internet to support the organization's overall online marketing objectives. Goals may include driving targeted traffic to a Website and features on the Website to create a desired call to action. ...www.e-traffik.com/resource-center.html

refers to the process of leveraging online channels in promotional, branding and content marketing initiatives.www.getcurata.com/glossary.html

The application of the internet and related digital technologies to achieve marketing objectives.sensacom.com/web_glossary.html

#InternetMarketing @AngelaBelford

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How has the Internet changed?

http://mashable.com/2012/08/22/the-internet-a-decade-later/

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#InternetMarketing @AngelaBelford

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#InternetMarketing Source: Hubspot.com @AngelaBelford

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Online Marketing

Search Engine OptimizationSearch Engine Marketing

#InternetMarketing @AngelaBelford

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#InternetMarketing @AngelaBelford

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#InternetMarketing @AngelaBelford

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#InternetMarketing @AngelaBelford

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#InternetMarketing @AngelaBelford

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Online Marketing

Email

#InternetMarketing @AngelaBelford

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#InternetMarketing @AngelaBelford

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Online Marketing

Advertising– Social Media– Google – Pay Per Click– Mobile

#InternetMarketing @AngelaBelford

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Online Marketing

Blogging

#InternetMarketing @AngelaBelford

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#InternetMarketing @AngelaBelford

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Online Marketing

Social Media– FaceBook– Twitter– LinkedIN– Pinterest– Many more (check first assignment)

#InternetMarketing @AngelaBelford

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#InternetMarketing @AngelaBelford

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#InternetMarketing @AngelaBelford

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#InternetMarketing @AngelaBelford

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#InternetMarketing @AngelaBelford

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#InternetMarketing @AngelaBelford

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#InternetMarketing @AngelaBelford