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B R Y C E H I C K S O NA N D

S Y D N E Y L E N Z

SHOWING THE WORLD WHAT INTERACTIVE DES IGN IS ALL ABOUT.

WHO WE ARE

Bryce Hickson• Animation Major• Project Lead

Sydney Lenz• Graphic Design Major• Design Lead

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OUR JOB

•Our client, Miss Karchin, has come to us with the job to promote the Interactive Design class.• To keep the class funded, we need students to

continue to join.• It’s our job to create and implement a plan to

convince students this is the class for them.

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OBJECTIVE

•To create awareness of the Interactive Design class and the opportunities it provides.•Refine our class’ online presence and social media.•Ultimately to bring in more students to the Interactive Design class.

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TARGET AUDIENCE

Students• As the ultimate target, we need to sway students to join our class so it

continues grow.

Parents• Parents can have a huge influence on the classes students take, so we

want to make them aware that this can be a great opportunity for their child.

Teachers/Counselors• Right now CAPS is taking students away from their home high schools,

which is leaving some classrooms with less students. Some teachers are unhappy with this, and we need to convince them that CAPS is a positive thing for the BV school distrcit.

• We need to let counselors know more about the CAPS program so they can also encourage it to students.

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OUR BUSINESS

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Audience-Students-Parents

-Teachers/Counselors

History-Some students were unaware of CAPS or Interactive Design

-Teachers didn’t like how it was taking students from

their classrooms

Future-Create awareness for our

program-Show adults what a great

opportunity this is-Bring in more students!

Bryce H i ckson & Sydney Lenz

CLIENT OBJECTIVES

Show students

AND adults how great

this program is

Get more students through the doors

Create awareness

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LIST OF DELIVERABLES

• Recreate the Current Website. (capsinteractivedesign.org)

• Create Flyers

• Alter Brochure

• Create Social Media Groups

• Possibly Create Connections with Home High School’s Business/Art Classes

• Possibly Create New Logo For Interactive Design

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REQUIREMENTS AND ASSUMPTIONS

R E Q U I R E M E N T S

We plan on showing Miss Karchin our rough ideas, sketches and designs to see how she likes where we are taking this project. We’re going to make our class more widely known and create and build a social network.

A S S U M P T I O N S

Our client is hoping that through all the networking and advertising of our class that more students will want to join and adults will come around to the idea of our class.

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TIMELINE

Research/Brainstorm ideas to bring in more people to our class.

Recreate Interactive

Design Brochure.

Build up a new Interactive

Design website and Create

Social Media Presence.

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Create flyers and Events to promote

our class.

Bring in more students!

Bryce H i ckson & Sydney Lenz

COMPETITOR RESEARCH

We’re going to look into why students are taking the classes they are now at CAPS, how they heard about it, and what they think about Interactive Design. We also plan on researching parents and teachers opinions on the CAPS program as a whole.

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OUR PLAN

• We plan to being all these ideas to life and start bringing Interactive Design to people outside of the CAPS building.• We are going to take it all step by step:• First starting with the social media and website

aspect.• Then creating physical flyers or events to draw

attention to our class.• Finally this will bring in more students who will want

to take this class, along with becoming better acquainted with our community. (Including adults and teachers.)

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WHAT WE’RE DOING TO GET STARTED

•We’ve already started with the following:• Making a Twitter account for the class.• Sketching out designs for the website layout.• Sketching out designs for flyers.• Helping reword the Interactive Design brochure and

soon to redo the whole design.• Brainstorming ideas for styles and themes for the

campaign.

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CLIENT PITCH/APPROVAL

Because Miss Karchin is our client with this project, we will keep her up to date almost daily on how this project is going.

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THAT

’S IT

!

Any Questions?

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