International Publishing

Corporation (IPC)

• IPC Media is one of the UK’s leading consumer magazine and digital publishers- this will give my magazine an instant good reputation if a well established institution supports it.

• It sells over 350 million copies each year- strong and confident facts that would boost my magazine.

• Music Magazines they own: NME, Guitar and Bass- these are all music magazines which connotes that the institution have knowledge of this genre and how to best distribute it.

• “Iconic media brands. Content built on amazing relationships and inspired conversations with millions of consumers.”- This shows that the institution engages with consumers therefore will understand my target market, interact with them and benefit my magazine hugely.

• “Our brands are tailored to the interests of a variety of audiences and operate in a number of different sectors.”- My music magazine would work well with this institution because it successfully promotes brands which are aimed at specific audiences therefore ensures it knows different types of audiences well.

• “a monthly global print audience of over 120 million and worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites.”- these confident statistics would be good for my magazine because this institution would get it seen by a huge target market.