Institution

Why did I choose the Institution I did for my Artist?

Why this one?

I decided the institution I was going to use for my products was Columbia Records, a subsidiary label for Sony Music Entertainment (SME). I decided this institution over many other because after conducting some research into existing Digipacks and Magazine adverts, I found this to be one of Sony’s three flagship labels alongside RCA Records and Epic Records. Kings of Leon are the band responsible for making the song I have based my portfolio around, and therefore I thought it appropriate to at least be a part of SME. However, I allowed myself to independently choose which subsidiary label I wanted to be a part of. In my Digipak analysis, I analysed a Kasabian album and found that their record label was Columbia Records. The album I analysed was West Ryder Pauper Lunatic Asylum, one of my most cherished albums growing up. After not only appreciating the music from a young age, I was now able to appreciate the design of their Digipak too. After concluding that their style was something I liked the look of, and remembering I used many of their videos to aid my research and planning process, I decided Columbia Records was the label my artist was going to be signed to.