20122012

ChangeTheWorldChangeTheWorldChangeTheWorldChangeTheWorldApril 15th  ­May 6th, 2012

Moving Moving ForwardForward byby LookingLooking BackBack

ABOUTABOUT

ChangeTheWorld is a fun way 2012 marks CTW’sVolunteer centres receive up to

for youth to earn volunteer hoursand contribute to their community,

both in out of school

CTW targets

55th th AnniversaryAnniversaryto celebrate, we

$25,000$25,000to promote, encourage andf l h l

3 hours3 hoursper youth participant

,seek to reach more

students and communitiesthan ever before!

facilitate youth volunteerism,by collaborating with localschools, school boards, andcommunity organizations

FUNDINGFUNDING

$695 000$695 000 including 3Weeks3Weeks$695,000$695,000in grants to

2525

g

$70,000$70,000

3 Weeks3 Weeks

of youth volunteer activitiesacross Ontario

2525Volunteer Centres

to Ontario VolunteerCentre Network

for coordination and outreach

April 15April 15thth ­­May 6May 6thth

National Volunteer Week

2011 RESULTS2011 RESULTS

The 4th Annual CTW campaignconcluded on May 1st, 2011

In 2011, CTW campaign sawCTW’s 2011 results witnessed a

Our most successful year to date,2011 saw 21 volunteer centresparticipate, representing over

14,92214,922 StudentsStudentscontribute over

24%24% IncreaseIncreasein overall participation, plus a

40%40% II265265communities across Ontario

69,845 69,845 HoursHoursvolunteering over 3 weeks

40%40% IncreaseIncreasein total volunteering hours,when compared to 2010

2012 TARGETS2012 TARGETS

Anticipated BenefitsAnticipated Benefits Greater youth awareness of National Volunteer 

Week, local community organizations and the value 

in 2012, we expect to engage

25,00025,000 StudentsStudentsand help provide

Targets calculated according to individual projections provided by each

of volunteering; Greater youth and community awareness of 

Ontario’s commitment to youth engagement and volunteering;

Students provided with a positive introduction to 

p p

75,000 75,000 Volunteer HoursVolunteer Hoursto communities across Ontario

Targets calculated according to individual projections provided by each volunteer centre, including 4 new centres for the 2011 campaign

Each volunteer centre will track participating schools, community groups, students and volunteer hours.

New in 2012, the OVCN will coordinate results from student­led CTW 

volunteering and encouraged to become lifelong volunteer;

Enhanced relationships between volunteer centres, their local schools and community groups; and

More services delivered to strengthen Ontario’s , fprojects funded through the EDU’s SpeakUp Program communities. 

GROWTHGROWTH

All Volunteer CentresCTW Volunteers & Volunteer Hours (Totals by Year)

90904

80000

90000

100000

41683

69845

50000

60000

70000

1132814,922

25,44527853

41683

20000

30000

40000

274

7859

12510

10000

2008 2009 2010 2011 2012 (Projected)

Volunteers Hours

PARTICIPATINGPARTICIPATINGVOLUNTEER CENTRESVOLUNTEER CENTRES

NORTHERN REGIONVolunteer Sault Ste. Marie

Volunteer Sudbury / Benevolat SudburyVolunteer Thunder Bay

C G OCENTRAL REGIONCommunity Link North Simcoe

Community Development Halton / Volunteer HaltonCONTACT South Simcoe Community Information Centre

Information Markham and Volunteer CentreInformation Orillia

Volunteer Centre of TorontoVolunteer Centre of TorontoVolunteer Mississauga Brampton Caledon

Yorkinfo Community Information & Volunteer Centre

EASTERN REGIONSouthern Frontenac Community Services CorporationUnited Way Kingston, Frontenac, Lennox & Addington

V l & I f i Q iVolunteer & Information QuinteVolunteer Bureau of Leeds and Grenville

Volunteer Ottawa

WESTERN REGIONInformation Niagara

Pillar Nonprofit Networkp fSarnia Gives

United Way of Cambridge & North DumfriesUnited Way of Chatham­Kent

United Way Windsor­Essex CountyVolunteer Action Centre of Kitchener Waterloo

Volunteer Centre of Guelph / WellingtonV l t H ilt

‘08 ‘09 ‘10 ‘11 ‘1277 1919 2121 2121 25!25!

Volunteer Hamilton

OVCN’S ROLEOVCN’S ROLE

Since its beginnings in 2008, ChangeTheWorld has been delivered by MCI in partnership with the Ontario Volunteer Centre Network (OVCN).

From 2008 and 2010, the Volunteer Centre of Guelph‐Wellington undertook the lead coordination role on behalf of the OVCN.role on behalf of the OVCN.

For 2011,  the Volunteer Centre of Mississauga, Brampton, Caledon (Volunteer MBC) was selected to assume lead coordination role for 2011 and 2012 CTW 

icampaigns.

Together, MCI and Volunteer MBC will develop an enhanced role for OVCN to support 2012 campaign initiatives, and further increase participation results.

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In 2012, the OVCN plans to expand CTW by closely mentoring all new participating volunteer centres, and by collaborating with Ontario’s hard‐to‐reach schools.

Volunteer Sault Ste. Marie 

Charity Car Wash

2012 MISSION2012 MISSION

To enhance OVCN’s outreach and mentoring role, and collaborate with as many schools as possible, including those in communities lacking a local volunteer centre.

To encourage all volunteer centres across Ontario to participate, and to ultimately increase the totalparticipate, and to ultimately increase the total number of communities within the campaign’s reach.

To provide students with an opportunity to “Adopt a Cause,” or to develop their own activities and events b d l lbased on personal values.

To promote CTW via the Internet, social media (Facebook, Twitter, YouTube), celebrity endorsement, corporate sponsorships and community partners.

p p p y p

To collaborate with the Ministry of Education 2012’s SpeakUp program.

Volunteer & Information Quinte 

Gleaners Food Bank Collection

OVCN STRATEGYOVCN STRATEGY

To effectively utilize increased funds to develop and administer outreach and mentoring tools that will assist volunteer centres with engaging students, educators, media and communities.

To communicate with volunteer centres through aTo communicate with volunteer centres through a regular newsletter, enhanced website and online forum.

To design and pilot a customized volunteer tracking d l ti t l d f kand evaluation tool and framework.

To conduct web‐based workshops on engaging youth and community agencies through social media, surveys and other online resources.

y

To provide marketing and media templates, and assistance with local media launches.

Volunteer Bureau of Leeds and Grenville

Mac Johnson Wildlife Area Beautification Project

COMMUNICATIONCOMMUNICATIONPLANPLAN

Youth Advisory Committees To develop a Year 5 framework and objectives; including a new Youth Advisory Committee; promotingincluding a new Youth Advisory Committee; promoting CTW via educational platforms in partnership with EDU; and, strengthening linkages with EDU’s SpeakUpprogram

Newcomer Champion Awards To highlight the contributions of 5 youth ambassadors who show outstanding leadership qualities in local CTW campaigns

Collaborate with Ministry of Education To promote CTW through targeted outreach to highTo promote CTW through targeted outreach to high school teachers, Council of Ontario Directors of Education, Ontario Principal’s Council, school council leaders, participating volunteer centres and individual school Facebook pages.

P ti l M t i l

Promotional Materials To redesign flyers, website graphics, video message To make all promotion materials and graphics available for download at MCI’s CTW website.

Information Markham and Volunteer Centre

2011 Senior Spring Fling FUN Fashion Show

ONLINEONLINESTRATEGYSTRATEGY

TwitterTwitterCTW WebsiteCTW WebsiteFacebookFacebook

YouTubeYouTubeYouTubeYouTube

ontario.ca/changetheworld

facebook.com/ontarioyouthchallenge

ENDORSEMENTENDORSEMENTSTRATEGYSTRATEGY

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