PRIDEPresented by Lucy Hocart

- Pride is a historical comedy-drama, written by Stephen Beresford and directed by Matthew Warchus.

- It was released in the UK on the 12th of September 2014 and made a total gross of around £3.3 million.

- Set in the it tells the true story of members of the LGBT community banded together to form LGSM, a group supporting the miners on strike, who like them, often faced harassment from the police force.

- It stars Bill Nighy, Andrew Scott, Imelda Staunton and Ben Schnetzer.

- Pride won three BFI awards and one BAFTA.

https://www.youtube.com/watch?v=kZfFvsKDuUU

Historical contextPride tells the true story of LGSM, or “Lesbians and Gays Support the Miners”, an activist group which formed an alliance in 1984 with a small mining village in Wales.LGSM raised money for the miners on strike first through standing outside shops with collection buckets, then larger projects such as “Pits & Perverts”, a benefit concert held at the Electric Ballroom in Camden (the name is thought to have originated from the newspaper The Sun referring to LGSM as perverts).

Production- Pride was produced by Pathé, who

are known for producing other films of the drama genre such as 127 Hours, Philomena and Slumdog Millionaire.

- Filming took place in various locations throughout England and Wales, with the original bookshop owned by one of the main characters also being used.

- Some of the original members of LGSM make cameo appearances in the end scene.

MarketingPride used social media to its advantage, creating a blog, facebook and twitter pages. Photos of the characters and stills shots were posted as a way to introduce the audience to the film, and the hashtag #AskAndrew was used as a way for fans to ask Andrew Scott (the actor portraying LGSM member Gethin) questions about the film and his character. The twitter page for Pride also featured a giveaway of a free LGSM shirt used on set.The casting of well-known actors such as Bill Nighy, Imelda Staunton and Andrew Garfield also helped to gain a wider audience for fans of the actors.

US releaseThe film received a limited release in the US on 26 September 2014, with screenings in New York City, Los Angeles and San Francisco.The US DVD design for Pride caused controversy, as it removed any references to the main characters being gay, including the removal of a large banner and only referring to LGSM as “a group of London-based activists”, whereas the standard description was “a London-based group of gay and lesbian activists”.In the US, Pride grossed $84,800 from six theatres in its opening weekend.