The Impact of Social MediaUsing New Media Tools in your Teaching,

Research, and Outreach

Andrew Gossen (@agossen)

ILR Faculty Retreat

August 18, 2011

Social Media

• Built on networks

• Emphasis on sharing user-generated content

• Cultural values

– Engagement

– Transparency

– (Relative) informality

– Authenticity

Babson Survey Research Group/Pearson Survey (April 2011)

Social Media

• Find

• Be found

• Share

• Be shared with

Social Media

Social media offers a quick, easy way to share less formal content and engage with a variety of networks.

Facebook

Facebook

Facebook

Facebook

“You hunt where the ducks are. Facebook is where my students are.”

- Jeff Nunokawa

Blogs

Blogs

Blogs

Blogs

Blogs

Blogs

Blogs

Blogs

Twitter

Twitter

Twitter

Twitter

Quora

“But there’s a magic to Quora that has captured Silicon Valley’s imagination. Something about the quality of the people and the content. Real discussions break out on Quora all the time. The signal to noise ratio is extremely high.”

- Michael Arrington

Quora

Quora

Quora

Quora

Quora

Livestream

Questions to ask yourself

• Do I want this? Does it help me personally or professionally?

• Do I have the time to invest in a social media presence?

– Learning

– Maintaining

– Evolving

• How will my colleagues respond?

Platforms mentioned

• www.facebook.com

• blogs.cornell.edu

• www.twitter.com

• www.quora.com

• www.livestream.com