Administrative Communication in a Digital Age

October 26, 2013

Key Ideas

Communication is key

Should be planned, not ad hoc

Understand Narrowcast vs Broadcast

Have a strategy & work it with well chosen tactics

Strategy

Control the narrative about the school

Set the buzz

Get ahead of the curve in communication

The Tactics

PushmePullyou

You push out info designed to

pull visitors

to the website.

create a habit of looking at website

1.The Website

You control content and message

Well populated with information

Current - ever changing (daily ?)

Dated key pages

Populate

Add content as you go

Who needs content added ? Secretary ? Band?

Stay away from pdf unless no choice

Keep calendar up to date (Google Calendar ?)

Enrich your website to decrease calls

“it’s on the website”

The Centre Piece

The school website is the centre piece

Drive to the website

What’s On Your Website

Calendar ?

School Map ? - classroom locations

Where to park ?

Links to teacher websites ?

School Policy ?

K Registration instructions ?

Out of Area info ?

Choose your cast

Broadcast - everyone gets it

Narrowcast - some people get it

Messages are diluted when you broadcast a narrow message

Who Needs To Know ?

School fun fair next Thursday from 5:30 to 8:30pm

Grade three trip to the ponds Tuesday @10am

Narrowcasting

Use Schoolworld mail system

Self administering

Parents subscribe themselves

You have to push it and monitor it to get subscribers

Parents find it hard to sign up - have them come in and assign a Ninja to do the job.

Choices make Narrowcasting easy !

? Help with website ?

Contact Me

ian@techprofessor.biz

@IanBennett

2Populate with live docs to save time