D. Cite at least one example of when your leadership had an impact on or

changed a certain situation, and justify how an IE Master’s Degree program would

help you to strengthen or improve this competence.

2

Introduction

Situation Analysis

Results Achieved

I.E Added Value

• Personal Overview 3

• Company overview 4

• Situation 5

• Expected results 6

• Approach and Planning 7

• Event Recap 10

• Event Results 11

• Personal Development 12

• Courses of interest 13

Agenda

3

• 2013 AUB Graduate, Major Marketing

• Started Working for Chalhoub Company in February

2013

• Working as Marketing Executive

– Responsible for all marketing activities for the following

brands:

Swarovski Tumi

Vertu Tanagra

Chaumet

Personal Overview

Chaumet Swarovski Fendi St Dupont

Christian Dior Tanagra Christian

Louboutin Sephora

Ralph Lauren Vertu Tod’s Celine

Lanvin Louis Vuitton

Company Overview

• Established in 1955

• Specializes in the retail and distribution of renowned brands within the

sectors of Beauty, Fashion and Gifts.

• Present in 14 countries with over 470 retail outlets.

• Key Brands Example:

4

5

Swarovski yearly event was about to be cancelled due to the following

- Event manager had an emergency leave

- Target hasn’t been met for the past 3 Months

- Surplus in saving of event cost will be reallocated to brand to compensate the loss in sale

However, I believed that holding the event will be more beneficial for the brand than

cancelling it. Therefore ,3 months into the company, I managed to take the responsibility and convinced

my managers to assign me to the task and achieve the results I projected

Situation

Brand Swarovski

Task Hold an interactive Event & invite all the VIP clients to launch new products and promote existing ones.

Time Frame of Execution

14 Days

Budget given 70,000 Euros

Location Riyadh + Jeddah - KSA

Assignment Lead the team to successfully hold the event and obtain the maximum results

6

Expected Results

KPIs EXPECTATIONSAttendance

Invitation sent 400

Existing clients 185

New clients 200

Press 15

Sales#transactions 10 Days After 600

Event sales( 10 Days after) 342,711 SAR

Event VPT 571

BUDGET in € 70,000 EUROROI Sales - 10 Dayes After Event sales 110%

# Transactions: Number of transactions counted due to the event

Event sales: Total amount of sales generated from the event

Event VPT: Value per ticket during the event => event sales vs number of transactions

Budget: Total cost of the event

ROI: Return on investment --> event sales vs. budget

7

• I decided to tackle the project with the following stages

Rese

arch

& L

earn

• Learn the company’s Target

• Learn the Team’s Ability & Skills

• Research Target Market

• Research appropriate Venues and suppliers

Plan

& A

lign • Plan on how to

Approach the Target Market

• Plan the Event’s arrangement & entertainment

• Align Product Display with Communication Strategy

• Align each member with the right task

Exec

ution • Ensure event

preparation goes according to plan

• Lead & Motivate team to carry on responsibilities

Approach & Planning

8

Approach & Planning

• Personal Approach

– Study Team Members Assigned – figure

– Strategize a motivational technique for team members

– Communication approach

– Results focus

• Team Approach

– Assign each team member to the right task

– Emphasize on the importance of communication and

approach between members

– Importance of Team Work

• Event planning Approach

– Brainstorm new ideas

– Turning ideas into reality

– Design event message

– Guest entertainment to align with brand objective

Know Your Team

Skills

Experience

Efficiency

Motivation

Weakness

Strengths

9

Approach & PlanningTimeline

Member / Time 08:00:00 09:00:00 10:00:00 11:00:00 12:00:00 13:00:00 14:00:00 15:00:00 16:00:00

Member 1 TasksFresh up &

Change outfits

Member 2 TasksFresh up &

Change outfits

Member 3 TasksFresh up &

Change outfits

Member 4 Tasks Fresh up &

Change outfits

Member 5 TasksFresh up &

Change outfits

Member / Time 17:00:00 18:00:00 19:00:00 20:00:00 21:00:00 22:00:00 23:00:00 00:00:00 01:00:00

Member 1 Tasks

Member 2 Tasks

Member 3 Tasks

Member 4 Tasks

Member 5 Tasks

GO Home & Rest

Team recap meeting and Observation

Arrange Refreshments and food + Flower Set-

Pieces

Greet the Press & Provide a Tour

Place Items in their designated Showcase

spotManage the Limo Drivers and ensure the VIP Pick

ups

Quick Recap with the ushers on their

guidelines

Start of Event - Meet & Greet

Check Assembly and act for any modification if

necessary

Check Assembly and act for any modification if

necessary

Soft Drinks & Refreshm

ents Distribution

Entertainment

Product Showcase and

Presentation

Q & A - warm

thank you &

Distribute Souvenirs &

gift Vouchers

Pick up Custom Made Swarovski Masks

Pick up Custom Made Swarovski Patchi

Chocolate

Ensure the set up is being assembled

Ensure the set up is being assembled

Check Swarovski Items To be delivered

Place Items in their designated Showcase

spot

Ensure the delivery of Swarovski products

Ensure the delivery of Swarovski products

Lunch Break

Contact VIP Guests to Ensure their Attendance

Check Swarovski Items To be delivered

Event Recap

10

11

Event Results

KPIs EXPECTATIONS RESULTSAttendance

Invitation sent 400 360Existing clients 185 170New clients 200 190Press 15 15

Sales#transactions 10 Days After 600 662Event sales( 10 Days after) 81,000 Euro 108,940 EuroEvent VPT 571 691BUDGET in € 70,000 Euro 70,000 EuroROI Sales - 10 Dayes After Event sales 110% 126%

- 90% show up from invitations sent

- Press And social Media Exposure• 15 bloggers with the range of 45K to 1.6M Followers posted

about the event.

• More than 50 Instagram Posts

• Several news Papers Wrote about the event

- Financial Return exceeded our expectation by 27,940 Euros

12

Personal Development

- Improve my leadership skills

- Develop my Managerial skills

- Improve my critical thinking ability

- Improve the know how

- The opportunity to be exposed to different cultures will help me understand

colleagues, employers and employees better

- Personal Innovation:

- Creative problem solving techniques

- Create new business opportunities

- Team Work:

- Projects given and cases at i.e. will help me develop my ability to work in teams and

build strong relationships with my fellow colleagues.

13

Courses of Interest

- The courses offered at i.e. will enable me to open new learning

doors I might not come across.

- Not Your Average Core!

- The core structure will give me the understanding I need to

succeed in my career

- The ability to customize my studies will give me the

opportunity to direct my career in the path I need

Creative

LEADER

Thinking Beyond Business

Mastering Business Fundamentals

Integrating General Management Perspectives

Developing an Entrepreneurial Mind-set

- i.e. gives us, the students, the opportunity to implement our own ideas, this will give me the right

mentoring to achieve any goal I aim for.

- Being exposed to individuals who share the same values and objectives at I.e. will aid me to

develop myself and learn from others

14

END

Thank you !