How to Win Friends & Influence People

by Dale Carnegie

Is a book first published in 1937 relevant for the student in 2009?

View this preview and then you tell me!

• Over 15,000,000 copies sold

• Translated into nearly every language

• Author uses real life examples to illustrate common sense principles

• Dale Carnegie’s writings and courses have changed lives – the principles he teaches have truly helped people win friends and influence people in both their personal and professional lives – and they are easy to learn and implement in your own life.

Do YOU want lasting friendships?

Do YOU want to be successful?

Then, Learn These Fundamentals…

• Techniques for Dealing with People

• How to Make People Like You

• How to Win People to Your Way of Thinking

• Be a Leader

Part 1 – Fundamental Techniques in Dealing with People

Lessons from Abraham Lincoln

Abe Lincoln was once challenged to a duel to the death after a letter was published in which he ridiculed and criticized a fellow politician. The duel was stopped at the last minute, but Mr. Lincoln was forever changed by this event. From that point on in his life, Mr. Lincoln almost never criticized anybody for anything. (Carnegie, 1936, p.38)

Remember, “Any fool can criticize, condemn and complain---and most fools do. But it takes character and self-control to be understanding and forgiving.” (Carnegie, 1936, p.42)

President Lincoln is historically known as Honest Abe – Let his face on the $5.00 bill be a reminder to you -- “give honest and sincere appreciation” to others. (Carnegie, 1936, p. 82)

Part 1 – Fundamental Techniques in Dealing with People

Understanding What People WantWe all NEED to feel important!

According to Dale Carnegie (and many others), the basic things most people want include:

1. Health and the preservation of life

2. Food

3. Sleep

4. Money and the things money will buy

5. Life in the hereafter

6. Sexual gratification

7. The well-being of our children

8. A FEELING OF IMPORTANCE!!(Carnegie, 1936, p.48)

Part 1 – Fundamental Techniques in Dealing with People

Understanding What People WantCan you MAKE people do what YOU want?

Consider this illustration…

If you go fishing on the lake and you only thought about what you liked, perhaps you would bait your hook with steak and potatoes or strawberries and cream… BUT in order to catch a fish, you have to think about what the fish WANTS – and you will bait your hook with worms or lures in order to catch them! (Carnegie, 1936, p. 61)

Understand people’s desires, wants and needs.

Part 2 – How to Make People Like You

Smile (and people will smile back)

Part 2 – How to Make People Like You

In your dealings with people, remember, it’s not about you…It’s about sincerely valuing and

uplifting other people

Part 2 – How to Make People Like You

Remember People’s Names

Part 2 – How to Make People Like You

Did you look for your name first?People’s names are important to them. (Carnegie, 1936, p. 113)

Part 2 – How to Make People Like You

Be a Good Listener – Make the Other Person Feel Important

(Carnegie, 1936, p. 142)

Part 3 – Win People to Your Way of Thinking

Honestly try to see things from the other person’s point of view…(Carnegie, 1936, p. 202)

Buddha said: “Hatred is never ended by hatred but by love,” and a misunderstanding is never ended by an argument but by tact, diplomacy, conciliation and a sympathetic desire to see the other person’s viewpoint. (Carnegie, 1936, p.148)

Part 3 – Win People to Your Way of Thinking

Avoid arguments… even if you win, you lose

There’s magic, positive magic, in such phrases as “I may be wrong. I frequently am. Let’s examine the facts.” (Carnegie, 1936, p. 152)

“A man convinced against his willIs of the same opinion still.” (Carnegie, 1936, p.

148)

Part 4 – Be a Leader

A leader will sincerely inspire, motivate, challenge, praise,

encourage and respectthose he or she is leading.

In his book, “How to Win Friends & Influence People” are proven common-sense strategies and illustrations of how you can be even more successful in your personal and business relationships – more importantly, applying the principles from this book will make you a better person. I hope you will now agree that this book is relevant for the student of 2009.