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The social and mobile web landscape has provided the means for everyone to become a publisher. Social networks have allowed us to not only create content but reach a global audience. But shouting at 2 billion people is hard. Social platforms such as Twitter allow us to speak to our tribes, fans and followers. The ones that matter. So what are the challenges to creating content? 1. Finding the ideas and inspiration - “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” - Stephen King 2. My ideas are not original 3. Forgetting about “you” 4. Building a platform 5. Marketing 6. Managing What are the Opportunities? 1. It positions you as an expert 2. Networking opportunities 3. It has given the introvert a voice 4. Provides opportunity to create our own online asset & IP that you own 5. It has given creativity a platform 6. Monetise your content In this presentation I reveal what have I learned about creating content that spreads.
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How to Unleash the Power of Content “Ideas and inspiration for content that people love to
share on social media”
The Emma Creative
The Social Web Landscape - Publisher
The Social Web Landscape - Mobile
The Social Web Landscape - Global
The Social Web Landscape - Tribes
The Social Web Landscape - Search Engines
The Challenges
The Challenges - Finding the Inspiration
The Challenges - My ideas are not original
The Challenges - Its not about “your” product
The Opportunities
The Opportunities - Expert
The Opportunities - Trust
The Opportunities - Global Networking
The Opportunities - Gives the introvert a voice
The Opportunities – Communicate in real time
The Opportunities - Turn Content into Gold
What secrets did I learn?
Start
Perfection
Passion
Audience
Value
Simple
Simple
Headline
Structure
Multi-Media
Sharing
Promotion
Persistence
Tips for Shareable Content
#1. Lists
#2. Negative
#3. Infographics
#4. Images
#5. Video
#6. Curated Content
#7. How To’s
#8. Solving Problems
#9. News
#10. Research
#11. Case Studies
#12. Evergreen
#13. Reviews
#14. Statistics and facts
#15. Quotes
Calls To Action
Takeaways - Passion
Value
Start
Persistence
“Nothing in the world can take the place of persistence. Talent will not, Genius will
not, Education will not; the world is full of educated derelicts.
Persistence and determination alone are omnipotent.”
