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“Risky Research” Royal Geographical Society Annual Conference, 2014 Cheryl Brumley Multimedia Editor 28 August 2014 @CherylBrumley #RiskyResearch

How to tell academic research stories

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“Risky Research” Royal Geographical Society Annual Conference, 2014 Cheryl Brumley argues the narrative arc and rigorous research are not inherently incompatible and steps can be taken to minimise the associated risks. By focusing on new audiences and by maintaining control of media relationships, academics will be better placed to mitigate these risks. Read the blog post on academic research narratives here: http://blogs.lse.ac.uk/impactofsocialsciences/2014/08/27/academic-storytelling-risk-reduction/

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  • 1. Cheryl BrumleyMultimedia Editor28 August 2014@CherylBrumley#RiskyResearch

2. Reputational Risks and Storytelling Fear of reductionism Single missteps leave you vulnerableto critique Narrative may get away from you@CherylBrumley #RiskyResearch 3. @CherylBrumley #RiskyResearch 4. @CherylBrumley #RiskyResearch 5. I don't think there are huge riskscompared with benefits of podcasting.One of my colleagues told me that thepodcast which had over 23 milliondownloads - almost as many downloads asthe whole of Oxford University's AV onlinecontent Nigel Warburton, host and founder ofPhilosophy Bites Podcast (formerly of theOpen University)@CherylBrumley #RiskyResearch 6. @CherylBrumley #RiskyResearchCredit: diylibrarian, Flickr, 2007 and Conflict Narrative. Image credit: N.C. Wyeth - The BoysKing Arthur (Wikimedia, Public Domain) 7. @CherylBrumley #RiskyResearch 8. @CherylBrumley #RiskyResearch 9. Focus on the smaller picture Resist the temptation ofcovering too much ofyour research. Dont get bogged downin the details. Find that central imagethat people can connectwith.@CherylBrumley #RiskyResearch 10. @CherylBrumley #RiskyResearch 11. Talking to the media? Do yourresearch first Be clear about your message Throw journalists abone by beingdefinitive The Exposure/Distortion Trade-OffCredit: Ol.v!er [H2vPk],Flickr, 2007@CherylBrumley #RiskyResearch 12. Could you give that to me in 140characters or less? The speed, informality and lackof support offered by universitieskeeps many academics off the platform. Social media is riskier for women butThere arealso significant opportunities for new voices to disruptdebates, and for disseminate [ideas] to those whom wenormally dont speak to.- Sarah Childs and Rosie Campbell, Feminist academics@CherylBrumley #RiskyResearch 13. Cheryl BrumleyMultimedia Editor28 August 2014@CherylBrumley#RiskyResearchTHANKSLink to my Simple Guide to AcademicPodcasting: http://bit.ly/1qxhKRaLink to Impact Blog Post Academia andstorytelling are not incompatible:http://bit.ly/1rzFMxH