WEEKLY OFFICE HOURS

We will begin momentarily, say hi in the chat pane!

TURN ON AUDIO OR DIAL IN

How To Run Your Own Social Promotion

Participation

Type your questions into the chat pane and we’ll address them as we go or at the end of the presentation.

Ask Us a Question!

www.locable.com 2

Today’s Agenda Types Of Social Promotions How To Sell Them How To Promote Your

Contest Once It's Live Design and Setup

Considerations What To Do After The

Contest Is Over How To Ensure Success With

Facebook Ads

www.locable.com 3

Types of Social Promotions Sweepstakes/Giveaway

www.locable.com 4

Best Of/Readers Choice5 Star Reviews Contest

Voting Contest (Photo/Video/Essay)

How To Sell Them - Prospecting Outline What They Get & Send

It To Prospects Dates and Deadlines Cost Benefits (Reach your audience) Create Urgency

www.locable.com 5

How To Sell Them - Pricing Pricing – Target Full Page Print Ad (or $1,000) Naming vs Presenting Sponsors

www.locable.com 6

With Naming SponsorPresenting Sponsors

How To Sell Them – Other Benefits

Opt-ins Build an Email List Conversion/ROI Ongoing

Design and Administration

Logo & Link

www.locable.com 7

How To Sell Them - Prizes Prizes Reward for Participation

www.locable.com 8

What would your customers get excited about?

How To Promote Your Contest(Once It’s Live)

PRETTY MUCH EVERYWHERE, MULTIPLE TIMES!!

Site Modal Sidebar Email Facebook Posts/Promoted

Posts Articles Print Sponsors FB page, store,

email, etc.

www.locable.com 9

Can be found in affiliate library

Design and Setup Considerations

Website vs Facebook ShortStack - www.shortstack.com

www.locable.com 10

Community Content Engine

Design and Setup Considerations Make it Visual

Image Sizes• Main Image – 768px wide for Facebook App or 628x390px for Site• Facebook Posts - 1200x1200px, Less than 20% text• Share Image – 115x114px, Less than 20% Text• Tab Image – 111x74px• Sidebar – 300X250px• Modal – 628x390px

www.locable.com 11

Site Modal

Multiple Variations for Facebook Posts

Sidebar

Tab

Share

Design and Setup Considerations The Form

Email, Rules and Details, Opt-in, Extra Entries/Questions

www.locable.com 12

PowerPointThis promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing your information to Susquehanna Life Magazine and not to Facebook. The information you provide will only be used for administering this contest and contacting the winner.

Design and Setup Considerations

Sharing Buttons Refer a Friend

Like & Comment Reward for

Participation Popup after entry

www.locable.com 13

Designed in PowerPoint

What To Do After The Contest Is Over

THE END OF THE CONTEST IS JUST THE BEGINNING! Tabulate & share

results with sponsors (high level) Share opt-ins with

sponsors and suggest they send a follow up offer

Contact/announce winner Get a pic if you can

Import subscribers and send thank you email

www.locable.com 14

Example Results

209 entries

30,200 impressions (8,985 on your website, 15,231 on Facebook, 544 on contest page, 5,440 emails sent)

41 Facebook shares

102 email opt-ins

Example Email Footer

How To Ensure Success With Facebook Ads

Promoted Posts How It Works

Choose audience Every 3 days

Setting a Budget – 10-20% of Revenue

Phrasing/Images/Links/Tagging

www.locable.com 15

Helping You Reach Your Goals

Ask us how these programs can grow your business

We make it easier for you to do yourself: Community Content Engine (Tech) Training, Support and Resources A La Carte Fulfillment Services Additional Revenue Opportunities

Standard Membership

We do everything for you: Web Editor Community Manager Revenue Specialist

Publisher Concierge