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Here are some tips to leverage your graduate network.
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How to Leverage Your Graduates For A
Professional Network?
Slide 1
How to Leverage Your
Graduates For A Professional
Network?
How to Leverage Your Graduates For A
Professional Network?
Slide 2
1) Showcase your Lifetime Support System
2) Convert grads into active alumni
3) Optimize social network engagement
4) Enlist alumni for student recruitment
5) Measure results
Overview
Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network
How to Leverage Your Graduates For A
Professional Network?
Slide 3
By taking the perspective of education as a lifecycle, you
can appreciate that student relations must be mutually
beneficial to be sustaining.
This requires:
a college-wide commitment to long-term student engagement
integrating alumni associations with university policy
emphasizing this intention in official communications
1. Showcase your Lifetime Support System
Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network
How to Leverage Your Graduates For A
Professional Network?
Slide 4
Alumni networks can open windows on outside innovations
with cross-pollination opportunities
Showcasing your alumni support on your website speaks to
prospective students and even influences how current
students view their evolving role
Remember that brands are built over time so commit to the
long haul
1. Showcase your Lifetime Support System
Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network
How to Leverage Your Graduates For A
Professional Network?
Slide 5
Alumni engagement can begin as soon as a student enrolls
(if not earlier) and extend throughout their lives
Offer universal membership to alumni associations and take
the extra step to reach out to grads
Alumni associations have been identified in various studies as
growth engines for overall institutional support
They are the link between grads and the services and events of their
alma mater
2. Convert grads into active alumni
Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network
How to Leverage Your Graduates For A
Professional Network?
Slide 6
Listen to alumni and create resources to support their needs
High impact activities in top-tier markets, new technologies
to communicate, and efficiently managed alumni volunteer
programs are leading this change
A LinkedIn page started by a University of Toronto graduate was
taken over by the school's administration last fall after it became too
large for them to manage
2. Convert grads into active alumni
Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network
How to Leverage Your Graduates For A
Professional Network?
Slide 7
The boom in communication technology has made it easier
than ever to connect with graduates
A 2012 survey revealed 83 percent of U.S. colleges and universities
used social media to engage alumni
with 96 percent on Facebook
80 percent on Twitter
73 percent on YouTube
68 percent on LinkedIn
The latter can be mined by ambitious alumni outreach
programs to determine contact information by using the
school name in search criteria
3. Optimize social network engagement
Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network
How to Leverage Your Graduates For A
Professional Network?
Slide 8
Alumni pride is often driven by school reputation and
perceived equity of the diploma
In each year's convocation address, president of Nova
Scotia's St. Francis Xavier University Dr. Sean Riley says:
"If you fall, a fellow Xaverian is there to pick you up."
The university has a particularly effective webpage for
alumni to support the recruitment effort
4. Enlist alumni for student recruitment
Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network
How to Leverage Your Graduates For A
Professional Network?
Slide 9
Data measurement through quantifiable goals and analytics-
driven evidence ensure that your efforts are producing
results
Develop measurable outcomes, such as:
increasing e-newsletter open rates to 20%
sponsors for printed letter
participation in special events
Making alumni relations a long-term priority will bring
benefits to student recruitment
5. Measure results
Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network
How to Leverage Your Graduates For A
Professional Network?
Slide 10
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