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Gordon Mayer
How to really get heard
What would you tell President Obama about your work if you crossed paths jogging?
CMWho?
Communica-tions35%
Executive Director, or other staff
32%
Board mem-ber/other vol-
unteer7%
Other26%
What do you do?
TurnoutAttendance at an event
Why we communicate
AwarenessUsually traces back to
moneyAdvocacy Best to engage audience
‘Facts Are
Meaningless’
Telling stories
Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago
• Hi! My name is _____ and I work with…
• You know how… (problem)
• Well, what I do is…(feature)
• So that …(benefit)
• We’re kind of like …(metaphor)– Feature: the physical traits or description of what you do
– Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?
– Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.
Crafting an elevator speechWho we are, in less than 2 minutes
Not these
“mission statement” by Ecastro, from flickr
Like what?
• Identifying a Problem
• Finding a Solution
• Creating a Conflict
• Making a Fresh Start
• Doing Something New
• Doing Something Unusual
6 types of media stories
• Oh No!...disaster, tragedy, bad news
• Yes!...victory, agreement, improvement
• Wow!...extreme, unique event
• Hmmm!...thought-provoking, stimulating
• Rituals...opening days, funerals, birthdays
• News You Can Use...helpful information
Where did that plan go?
What Are Our Messages?
Get found online!
Add your group to our directory at www.communitymediaworkshop.org
And fan us on Facebook!
www.facebook.com/ communitymediaworkshop
Thank you!