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How to Diversify School Offerings At Any Level
Bobby Dodd, Principal
Tia Holliman, Dean of Curriculum
Gahanna Lincoln High School
Learning Targets
• I can use steps to become more creative and innovative when creating new courses and programs.
• I can market and brand new programs and courses that I create.
• I can visualize and use others ideas to improve my school and classroom.
#BFKSOAR
Steps to Follow to Diversify Your Portfolio
• Visualize how you can help your school and/or classroom grow.
• Some steps may apply to your school and/or classroom, some may not.
• Most important takeaway:
#BFKSOAR
Know Your Location and Who You Are
• Be realistic in your ideas and needs
• Think about what it will look like 5 or 10 years down the road
#BFKSOAR
Align Building Goals with Programs
• If the program doesn’t align to your building/classroom goals and vision, don’t do it!
– You will only be confusing your stakeholders
#BFKSOAR
How Do You Find Your Needs?
• Asked our students, staff, and parents
• Created a survey using Google Forms
http://goo.gl/forms/u3svBwGf9m
#BFKSOAR
How Do You Find Your Needs?
• Sent an email to parents using School Messenger – mass email software we use
• Use social media to spread the word:
– Twitter – school and personal accounts; ask other teachers to also Tweet link
– Facebook – Post link on school/district account; pay for Boost
– RemindHQ – mass text application; text the link to staff, students, parents
#BFKSOAR
Our Need
• We knew we needed to reach out to industry in Gahanna.
• We knew we had to reach out to the community.
• We knew we had to provide other opportunities for students to demonstrate learning outside of a traditional classroom setting.
• We had the equipment from a grant
#BFKSOAR
Need
• Parents and students wanted online offerings.
• We knew we needed to provide curriculum to students in non-traditional means.
• We knew we needed online curriculum that would allow for enrichment opportunities for students.
• We knew we needed to prepare ourselves for the future.
#BFKSOAR
Requests from Parents & Students
• We take suggestions and requests for classes often.
• Students get ideas from other school districts, friends in college, social media.
• It is imperative to have a large number of students who are interested in a class
• Curricular Change Proposal form to begin the process
#BFKSOAR
Having the Right Personnel in Place
• You need to have the right teachers to offer new courses and programs
– If you don’t, the program will not be successful
• Don’t offer programs just to offer them, put the right protocols in place to be successful
– Refer to the proposal submitted
• Hire with the future in mind
– Applicant’s degrees & licensure are important
#BFKSOAR
Having the Right Personnel in Place
• Applicant needs to have the right mindset that fits with the building and staff; open minded to starting new programs
• Professional Development– Where can staff get training?
– Make sure the training occurs early• Example – 1:1 programs
• Make sure counselors and other support staff are aware of intentions and timelines
#BFKSOAR
Simplify Your Resources
• Use what you have
– GLHS FabLab & Digital Academy
• Start small if necessary
• Find the space – Make the space if you have to
• Write grants
• Meet vendors/textbook companies to evaluate resources
#BFKSOAR
See What Other Schools Are Doing
• Visit other schools
• Communicate with leaders in other buildings to see what they are doing
#BFKSOAR
Steps for Marketing the New Course
Communication
• Students, staff, and parents need to know about the course
• Social Media, Open Houses, Parent Meetings
• Let all parties know of the benefits of taking the course
#BFKSOAR
Steps for Marketing the New Course
Use What Other Schools Are Using
• Find other places that are offering the same course/program and see what they did to promote their course/program
#BFKSOAR
Steps for Marketing the New Course
Recruit
• The staff teaching the new course/program will determine the enrollment
• Staff with good student-teacher relationships is important
#BFKSOAR
Steps for Marketing the New Course
Create Excitement
• Too many times this is overlooked
• Use the local media to market your program
– GLHS Fab Lab article
• Use the course/program as a showcase at local events
– Community Art class article
#BFKSOAR
Steps for Marketing the New Course
Community University Courses
• If you leave with one thing today, create Community University courses for your parents to learn more
• You PTO/PTA can help promote this and attend the classes
#BFKSOAR
Steps for Marketing the New Course
Course Offerings Book
• Make sure the courses are in the book
• Make sure people know where the book is located online
• Have your administration and/or counselors create a video explaining scheduling process and mention the new courses
#BFKSOAR
Examples of New Courses/Programs
AP Classes
• How do we determine what new AP classes to offer?
• What steps do we go through to get approved?
• Why do we believe we should offer as many AP classes as we can?
#BFKSOAR
Examples of New Courses/Programs
Community Art class
• Listen to your staff and say “Yes!”
• Anyway you can connect community and schools is a great thing
#BFKSOAR
Examples of New Courses/Programs
Student Ambassador Program
• Why did we do this?
• How did we get it going?
• Did we have a model?
• How do we sustain it?
#BFKSOAR
Examples of New Courses/Programs
World History online
• Why did we change the way the class is taught?
• How did we get teacher buy-in?
• Who didn’t we have to get buy-in from?
#BFKSOAR
Contact Information
• Bobby Dodd, Principal
Email: [email protected]
Twitter: @bobby__dodd
• Tia Holliman, Dean of Curriculum
Email: [email protected]
Twitter: @Ms_Holliman
#BFKSOAR