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© European Pricing Platform 2015
Certified Pricing Manager®PROGRAMME
AT A GLANCE
© European Pricing Platform 20152
The EPP Certified Pricing Manager® programme is proven to be the ideal executive learning program to support organisational pricing maturity development.
The CPM® Programme is designed to increase organisational and personal pricing maturity, enhancing profit optimisation. No other programme is so comprehensive and practical.
The EPP Certified Pricing Manager® programme is the only officially recognised pricing and profit optimisation accreditation programme in the world.
Certification is based on real business project success.
The programme offers a personal career and development plan for those involved in the pricing profession. The EPP also wants with this program to increase the employability and recognition for pricing professionals in Europe.
Above all, the programme offers great value and profit optimisation opportunities to the companies investing in the pricing maturity of their professionals.
AT A GLANCE
© European Pricing Platform 20153
4 days
of intensive in-
class learning
2 evening sessions
with practitioners
10x
ROI via CPM
Project Delivery
Pricing Maturity
Scan Project Coaching
The programme
covers all skill cards of
the pricing maturity
levels, delivered by
top pricing experts.
Business practitioners
share their best
practices in a peer-to-
peer setting
Certification is based on
real business project
success, delivering min.
10x investment
You analyse the pricing
maturity and define the
gaps for priority setting
An extra in the
programme to help
you deliver your
project
CPM EDITION - AT A GLANCE
The EPP Certified Pricing Manager Programmeis the global standard for pricing maturity development.
Customized programExperts selected forrelevant best pratice
sharing
© European Pricing Platform 20154
The CPM programme follows the EPP pricing maturity levels towards pricing excellence.
More information on the maturity model on www.pricingplatform.eu.
“42%, of respondents still operate at the most elementary level of pricing maturity, while 48% operate on level 2, which means that they are selling
the right products to the right customers at the right prices, but that
they lack full integration in the commercial processes and alignment with marketing, sales and finance.
A serious challenge to tackle.”
EPP Pricing Maturity Study 2013
More info www.pricingplatform.eu.
AT A GLANCE
© European Pricing Platform 20155
THE PROGRAMME CANVAS
Certified Pricing Manager®_2
Gaining Transactional Control
During this pre-certification programme you not only prove to master the pricing optimisationknow-how and know-what, you also show evidence of mastering margin optimisationprojects.
The programme is built around skill cards based on 2 Pricing Maturity Levels, leading towards certification. Each CPM programme level is delivered in an intensive 4 day training programme and 2 evening guest speaker sessions.
The perfect complement to EPP’s CPM certification programme gives you the credibility and proof that you have the skills and experience to bring pricing excellence to your organisation.
© European Pricing Platform 20156
Certified Pricing Manager®_3
Crossing the chasm : Full Value Capturing
During this pre-certification programme you prove to understand what it means leading the change towards full value capturing, overcoming the pricing chasm (regression). You show prove of evidence in your certification project that you make full value capturing in your organisation really happen.
The programme is built around skill cards based on 2 Pricing Maturity Levels, leading towards certification. Each CPM Programme level is delivered in an intensive 4 day training programme and 2 evening guest speaker sessions.
The perfect complement to EPP’s CPM certification programme gives you the credibility and proof that you have the skills and experience to bring pricing excellence to your organisation.
THE PROGRAMME CANVAS :
© European Pricing Platform 20157
The CPM® Programme is a highly practical management development programme organised around two important building blocks towards pricing excellence – the understanding of :
1. THE PRICING FRAMEWORK
The programme covers all aspects of the pricing framework, from
price strategy to successful implementation of your price policy.
2. THE PRICING MATURITY ASSESSMENT
People often ask for a proven path towards pricing excellence. It
exists. Doing the right things right is the name of the game.
The maturity assessment is a proven consulting methodology and
process to assess and develop the organisational (pricing) maturity
via a step-by-step growth path.
Installing pricing excellence is not a simple project,
it requires change management skills.
THE PROGRAMME BUILDING BLOCKS : DOING THE RIGHT THINGS RIGHT
© European Pricing Platform 20158
Increasing pricing and profit optimisation maturity in an
organisation not only requires a thorough understanding and
mastering of the necessary pricing capabilities of the pricing
practitioner at each stage of the pricing maturity development.
It is also a change process, not only for the pricing manager and
the pricing team, but it has also an impact on the whole
organisation.
Therefore, the programme reflects on every maturity stage evolution what the impact is on :
- People & leadership
- Organisational structure
- Processes
- Tools
- Systems
PEOPLE , SKILLSLEADERSHIP
TOOLS
SYSTEMS
PROCESSES
ORGANISATION
THE PROGRAMME BUILDING BLOCKS : DOING THE RIGHT THINGS RIGHT
© European Pricing Platform 20159
THE CPM2® CANVAS
© European Pricing Platform 201510
THE CPM3® CANVAS
© European Pricing Platform 201511
THE DEVELOPMENT PRINCIPLES WE DO NOT TEACH. WE DEVELOP AND CERTIFY PRICING TALENT.
This is NOT a classic training programme. This is an executive pricing management development programme.
In order to realise our learning objectives, we base our training principles on :
- interactive discussions (no ex-cathedra) giving space for participants to share own best pricing practices
- maximum knowledge-sharing between trainers and participants
- intensive use of ‘real world’ business cases/examples and best practices
- a blend of intensive knowledge transfer, interactive discussions, cases and group work
- participants are given sufficient time for reflection/feedback on own company challenges
- certification is based on real business project success.
© European Pricing Platform 201512
About the trainers :
- The CPM programme is delivered by highly respected pricing and profit optimisation practitioners and experts, certified by the EPP and highly involved in the development of this best-of-world certified Pricing Excellence Programme.
- Once a year all trainers join for a Certified Trainers Meeting peer-to-peer reflection.
About the locations :
- We believe effective learning asks for an inspiring environment. Inspiring learning environments contribute to the desired learning experience.
- We work closely together with our academic partners to ensure the best learning experience.
THE TRAINERS AND LOCATIONS
© European Pricing Platform 201513
Final certification is based on real business project success, proving that the participant masters the skills to bring the organisation towards a higher pricing maturity level. The project and business results are evaluated by the EPP Certification Board.
You can only be certified as either CPM_2 or CPM_3 by completing the relevant pre-qualification IN ADDITION TO the certification process. In other words, you need to deliver and defend a successful business project in front of the EPP Certification Board.
THE CERTIFICATION PRINCIPLE
© European Pricing Platform 201514
THE CERTIFICATION PRINCIPLE
Selection of results (margin improvement potentials) during CPM project delivery :
AVERAGE ROI IS 25 x INVESTMENT (/participant) IN THE CPM PROGRAMME !
EXAMPLES :
Manufacturing industry Value Pricing Project 1000 K
Life Sciences industry New bonus system 400 KPortfolio optimisation 1500 K Escalation Project 596 KWorld Reference Pricing 364 KPrice Erosion Project 529 KDeep Dive 120 K
Services Escalation process 45 K
© European Pricing Platform 201515
Visit the EPP portal site pages on the certification program : www.pricingplatform.eu
Or simply call us +32 51 32 03 72 , we help.
© European Pricing Platform 201516
“ There is no other organisation in Europe so dedicated to help develop and share pricing and profit
optimisation skills of tomorrow’s business leaders ”
© European Pricing Platform 201517
Everyone wants results and inspiration.Contact us, we help.
Contact EPP Head Office :
Britt [email protected]
+32(0)51.32.03.72