How The Internet Can Change Your Career Path

HOW THE INTERNET CAN CHANGE YOUR CAREER PATH

philtercommunications.com

St. Clement’s School

WHAT’S YOUR PERSONAL BRAND?



http://bit.ly/V83q2E



START WITH SEARCH“77% OF ALL RECRUITERS ... RUN AN ONLINE SEARCH FOR THE CANDIDATE PRIOR TO CONTACTING, YET ONLY 29% OF STUDENTS USE SOCIAL NETWORKING SITES TO PROMOTE THEMSELVES” WHEN LOOKING FOR A JOB.



http://bit.ly/Si2pES





http://bit.ly/O18WkZ





• Start with a Google search, see what shows up within search results for the web and images.

• Make a list of all of the social networks that you are a part of and the links your name appears in.

• Remove all unprofessional content from your public accounts. This means combing through any public photos on Facebook. Your next employer doesn’t need to see photos of you in a bathing suit.

• Privacy settings don’t always protect you. There are always ways to access your information.

If you wouldn’t be comfortable having it on the front page of The New York Times, it probably shouldn’t be anywhere online.



WHAT DOES YOUR BRAND LOOK LIKE ONLINE?

HOW CAN YOU BUILD YOUR OWNBRAND ONLINE?



STEP 1:OWN YOUR NAME


Your name is at the forefront of your personal brand. It’s important to appear in search so reserve your name now in social networks (Twitter, Facebook, LinkedIn, About.me) and other niche networks.

Did you know:You can purchase your domain name for $12 at www.domainsatcost.ca


http://bit.ly/PoQ8rJ

http://www.domainsatcost.ca

http://www.domainsatcost.ca



YOUR BRAND MESSAGE SHOULD CONVEY:1. YOUR INTERESTS2. YOUR PERSONAL STRENGTHS3. YOUR EXPERIENCE AND FUTURE GOALS

STEP 2:MAKE YOUR MESSAGE CLEAR ON ALL NETWORKS



1. USE YOUR SOCIAL NETWORKS DIFFERENTLY. KEEP SOCIAL LIFE SEPARATE FROM WORKING LIFE.

2. TEST DIFFERENT METHODS TO ENGAGE. ASK QUESTIONS, START CONVERSATIONS, JOIN GROUPS.

3. RESEARCH ALL USERS. FOLLOW INDUSTRY LEADERS TO SEE HOW THEY USE THE TOOLS AND WHO THEY ENGAGE WITH.

STEP 3:LISTEN, ENGAGEAND RESEARCH





AFTER ALL THAT, DON’T FORGET TO SEARCH THEM!Find similarities, common interests and conversation starters to help you build a connection.

• On Twitter, see what they are posting and follow them.• On LinkedIn, see where they previously worked or went to school and ask for a connection.• On Facebook, see what they like, if they have kids, what they are interested in.

TWITTER ANDLINKEDIN ANDWHY THEY MATTER MORE




I USE TWITTER TO HELP MY IDEAS SPREAD, TO LEARN NEW THINGS AND TO ENGAGE WITH OTHERS.Twitter is:• About engagement• About listening to people• Connecting with everyone in and out of your industry/network• Great for business and personal relationships • To increase your social presence• Easy way to update your other social networks



Mary Long - Writer at MediaBistro.com, Social Media Guru

@MarycLong Have you seen a Twitter Powered Gumball Machine? http://youtu.be/4_eHZaE_E1AResults: A blog post on mediabistro.com that received over 10,000 impressions online and over 100 Tweets, 20 Likes, 13 Shares on Linkedin and 20 new Followers

Hans Schurler- Co-founder of IoBridge

@schurler I am connecting a arduino to a servo motor although getting no rotation, any tips?Results in: A skype call and a complete project. A blog post on Thingspeak.com. A trip to Pittsburgh for the Maker Faire. A partner in Business.

Angela Scardillo - VP Marketing, Best Buy Canada

@AngelaScardillo does your office have a Twitter Powered Gumball Machine. http://youtu.be/4_eHZaE_E1AResults: A tweet back “asking for her own Gumball Machine”. ????


http://youtu.be/4_eHZaE_E1A

http://youtu.be/4_eHZaE_E1A


This is the most professional social network. It’s a place to brag about your achievements and brand yourself as an excellent resource on a particular topic.

It also allows you to offer every professional or academic connection a ‘safe’ place to connect with you where there is no threat of finding personal pictures or posts. If you have a LinkedIn page as a professional profile, you can ask people to connect with you here to stay in touch and learn more about you. This way, they may not Google you or look for you on other social networks.

Why Linkedin?• More public then Faceboook, which means more views from industry professionals.• It’s where recruiters go first.• Linkedin matches you to other users, groups and jobs that may interest you.• Linkedin will give you presence on Google



NEW FACEBOOK APP, STALKER, GETS 5 MILLION DOWNLOADS IN 1 DAY.LINKEDIN LETS YOU FIND OUT WHO VISITED YOUR PROFILE ALL OF THE TIME, FOR FREE.




HELPING YOU AT SCHOOLStart connecting with users that have common interests and similarities.


If you are attending University next year:

• Try to connect with your future profs by following them on Twitter and connecting with them on LinkedIn. “@kevinhisko looking forward to being in your class. Any websites I should be visiting?”

• Find out which books you will need and follow the authors that wrote them.

• Search for university clubs and groups on Twitter and follow them to connect with students and see if you can get involved prior to next September.


HELPING YOU AT SCHOOL


While attending University:

• Start connecting with professors that teach a similar class at other schools.

• Follow industry professionals on Twitter and LinkedIn (search Hashtags on Twitter around your profession.)

• Start connecting with fellow students both in your program and outside on Twitter and on LinkedIn.

• Use Twitter to engage with others guest speakers or at school events.


HELPING YOU AT SCHOOL



AN INTEGRATED APPROACH• Give, give, give. It’s about sharing information. • Focus on your genuine interest, content will come easier. • Be engaging - it’s a conversation not just shouting at people. • Post frequently, even if people are not sharing. (It’s ok to repost content).• Use free tools like Hootsuite and Buffer to help manage accounts.• Make sure that all of your accounts are connected.• Include your social networks in your email signature.• Use tools such as Sonar and Banjo to better understand location-based social.

My Big Four Yours may be different

Other Networks Location AwareYou will just need to be social,

users will come to you.

MEASUREEVERYTHING





A DASHBOARD TO MEASURE SUCCESSTools like Klout will give recruiters and colleagues the ability to score your social media success. Most businesses want to have connected and social employees. Start to measure your success and tweak your messaging. Find out which people care about the things you tweet and like - they are your supporters.

- Your Klout score could be more important then your GPA.- What you influence matters

http://bit.ly/QxMjl4





USE BITLY.COMTO MEASURE ENGAGEMENT ON LINKSWhen you paste a link into a presentation, Twitter, LinkedIn or Facebook, you can use Bitly.com to measure how many clicks your link receives.

This is a great tool to see overall engagement from social media where in the world people are clicking your links from.



80 TOTAL PHOTOS768 TOTAL DIGITAL IMPRESSIONS

74 TOTAL CONNECTIONS

0

37.5

75.0

112.5

150.0

Jan 27, 2011 March, 2011 May, 2011 July, 2011 September, 2011 November,2011 January,2012

Photos/MediaComments/Likes/MetionsFriends/Network





WHEN YOU LEAVE ST. CLEMENT’S SCHOOL, STAY CONNECTED NOT JUST TO YOUR FRIENDS BUT ALSO WITH THEIR PARENTS, YOUR TEACHERS AND SCHOOL ADMINISTRATORS



Think about your friends and the value of keeping those connections. Before you go to University try and connect with 20 to 30 people on LinkedIn who are connected to your time at St. Clement’s and see how those relationships grown during the next four years at school.

KEY TAKEAWAYS



1. DEVELOP YOUR PERSONAL BRAND STATEMENT



http://bit.ly/QHLsli





2. MAKE MISTAKESAn experienced person is one that is making mistakes and learning from them.

3. WORK SMARTERWORK HARDER





Hockey Team I play with every Thursday

Halloween 2010 - Optimus Prime

Hanging out with T.O Gene

Family Vacation in Punta Cana

4: BE YOURSELFHAVE FUNAND SHARE

University Reunion on Ottawa River

http://bit.ly/U36ZrOView Video

http://bit.ly/U36ZrO

http://bit.ly/U36ZrO



5. ALWAYSSAY THANK YOU

THANK YOU.



167 King Street East, Second FloorToronto, Ontario, M5A 1J4416.365.0460

@kevinhisko

[email protected], Canada - http://bit.ly/SvT9aK

http://bit.ly/SvT9aK

http://bit.ly/SvT9aK

Education

How The Internet Can Change Your Career Path