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Amanda CostelloCollege of Education and Human Development
University of Minnesota @amandaesque
Working in the Idea Factoryhow silos learn
HelloMy name is
Amanda
Content Strategy model
College
Dept.
silos!You betcha.
spoiler alert:You can’t report to
yourself
bro, do
midwest?you even
Minneapolis:
MillCity
how buildings learnby Stewart Brand
… not only to remainsturdy with age
appropriate to its usersbut to remain
as they themselves evolve.-Stewart Brand
Humans form groups
protection from crap
us vs. them
Unwilling to share
wreck Efficiency
“I sure hope all of my hard work is being secretly duplicated
elsewhere!”- No One, Ever
Reduce Morale
higher ed
idea factory
myth of the lone genius
myth of the lone genius
20% thinkers
20 - 40% thinkers
higher educationmotivation
1. resource scarcity
not enough space
not enough time
not enough people
not enough money
Athletics!
1. resource scarcity2. Jealousy
they have somethingI want
they have somethingI want
I deserve
The politicsSayre’s Law:
because the stakesare so vicious
are so Low
silos dipped in crazy sauce
image: K.C. Green, Gunshow #648
good newseveryone!
The Ivory Tower
photo by Michael G White
… not only to remainsturdy with age
appropriate to its usersbut to remain
as they themselves evolve.-Stewart Brand
Site
StructureSkin
ServicesSpace Plan
Stuff
Site (functionally eternal)Structure (30 - 300 years)
Skin (20 years)Services (7 - 15 years)
Space Plan (3 - 30 years)Stuff (days/months)
Working horizontally
who else?
Higher Ed Slam Book
1. resource scarcity2. Jealousy
build strong bridges
Working vertically
My Boss
Chief of Staff
Chief of Staff
other
Content Strategy model
College
Dept.
My Boss
Chief of Staff
Chief of Staff
other
Good: Therapy Session
bad: Fear
Eric Qualman, “Social Media Revolution 2015”
beloit mindset listClass of 2019 mostly born in 1997
Never licked a stamp
Assume wifi is anentitlement
Have no first-hand experience with the charismatic celebrity of
princess diana
do the work.Give context.
be better.
You are notliterally trapped
metal death tubein a
protection from crap
vomitoxin
Keep toxic in its silo
Change can happen
Site (functionally eternal)Structure (30 - 300 years)
Skin (20 years)Services (7 - 15 years)
Space Plan (3 - 30 years)Stuff (days/months)
invocation for beginningsZe Frank
My pencils are
even the dull onessharp enough,
will makea mark.
Ze Frank
life isn’t just
of waiting fora sequence
done.Ze Frank
things to be
Start small…
but Start.
