How effective was the combination of your main product and your ancillary tasks?

Portrayal of my artist• The portrayal of my artist was very important for my

music video, digipak and magazine advert. In all three of these, it is clear who my main artist is. In my music video I am the performer and the actor, so it helps the audience recognise who I am. In my digipak and magazine advert I used the same pictures of me, and made myself stand out to help portray myself as a solo artist, and that I am independent. I used the same font in both my digipak and magazine advert for the name of my artist, which is ‘Alom Hussain’. Like other artists, their names have a unique font, and I applied this to my artists, to help sell himself as a brand or a solo artist, and also make himself familiar to a fanbase or audience. As you can see below, I took inspiration from Bruno Mars and pop band One Direction, and how they have a unique personality and logo.

Design• The design of my digipak and magazine advert, both follow a

similar colour theme, which is a mix of blue, grey and white. The primary colour is blue, and I decided to use this colour as it resembled the outfit of my artist in the pictures, and also it suited my genre. I had edited my picture and cropped the background, leaving the outline of body. I took inspiration from other pop artists who had done the same for their album covers, such as Olly Murs and Bruno Mars. Also, I had used the same image for my magazine advert, which is very useful as it will help my audience recognise me as an artist and also what my album will look like. I used Katy Perry’s magazine advert as an inspiration for this idea.

Font• My digipak and magazine advert, both have the same

typography. I decided to keep the same fonts, as it follows the same theme throughout, and it also helped to make everything look generic consistently. I used a font called ‘coaster’, which looked really cool, and it reflects my pop artist, as he was very fashionable and tried to show a ‘cool’ look. By keeping the same fonts throughout all my products, it makes it look like a package or a brand, where it can be easily recognised by my audience in shops or magazines.

Costumes• The costumes in both my digipak and

magazine advert are the same. I also wear the same costume in some parts of my music video. As a pop artist, it was important to look stylish and be up to date with fashion, as a fanbase or audience will look up to their favourite artists for inspiration or influence. The costumes in my music video helps to portray my artist as stylish and trendy, which fit the conventions of a pop genre. Wearing trendy clothes in my music video and ancillary tasks, can become a factor in helping attract my target audience, which is teenagers. If the audience can relate to my artist, such as the costumes I wear, it will help the audience recognise me more and become popular. From my research i had a good understanding of how pop artists dressed in their music videos and album and magazine adverts. I had applied this for my artists, so it can look trendy and generic.

Narrative• The narrative throughout my music video can also be seen

on my digipak and magazine advert. In my music video, a young couple break up and the artist sings in heartbreak and regret over the break up, where he becomes lonely and upset. We can see this in my digipak and magazine advert by the way the artist is posing. The pose shows that the artist is looking down, which suggests that he may be in a deep thought or in regret, which is the theme throughout the music video and album. The narrative will be very useful to promote my artist, as the narrative is about love and heartbreak, which is a typical convention within the pop genre, and is easily relatable.

Target Audience• The target audience for my products

are very important. I have to find the right conventions for my products, for them to be able to attract audiences. The target audience for my products, was mainly teenagers. My music video, digipak and magazine advert all had the right conventions to attract an audience from the teenage demographic. It was important for me to have a narrative which portrays a teenage couple, to use props such as iphones, trendy costumes and a good star image, as it will help the audience relate to the artist more and to want to buy their album.

Conclusion• The different aspects and conventions which I have

constructed into my music video, digipak and magazine advert, has helped to keep the products relative to my genre and combine well to promote my artist in many ways, such as the designs, costumes and narratives.