How effective is the combination of your main

product and ancillary product.

synergy• Linking more than one product

together in order to promote and sell the brand.• E.g. of synergy

To start with, I looked at other examples of continuity within other genres; ordinarily elliptical or fast paced editing would be used with films such as thrillers, action films and some horrors; to instil fear or threat and other emotions within the audience. Throughout the duration of our AS production, our main character is shot our main character is shot non-chronologically, therefore making the continuity unconventional.

Continuity

Trailer effectivity • I wanted to create a consistency/branding throughout all my

products, by making the girl in the white dress the main feature on both my magazine, trailer and poster I feel this type of branding is very important to consider when approaching the target audience when it all specifically related to one main product which in this case is the trailer.

Advertisement• Throughout our A2 media short film, we made three different formats of advertising; A

poster for our film, a trailer and magazine poster. • To create the trailer, I used a digital program (final cut pro) the use of non diegetic

sounds Is effective because it adds a sense of mystery. As it is also a psychological. I also used texts in between scenes to provide information on the film (basic hints to a storyline because there is no dialogue and vital information such as a release date.) Another form of advertisement I made was a film poster. I made this using (adobe Photoshop). • By creating this poster, publicising our film would be a lot easier if these were posted

on walls and things like bus stops; I feel that the poster shown would confuse the viewer , which in this case I think is a good thing because one of the only ways to find out is by going to see the film. So in a way pull factors are in use because of the poster (curiosity of what the film might be about leading the public to find out themselves)

Inspiration.• The genre is conveyed through the

deserted location. The typography is bold and stands out, instantly drawing audiences attention to it.

• The colours used are all different tones of blue. It is common for horror posters not to have more than one colour, two at most. This sets the mood for the film and generally, no bright colours are used as this picks up the mood and makes it appear more light-hearted

• The blue colour of this film poster could be used to get across the chilling atmosphere of the film, as blue has connotations of being cold and hostile.

Narrative theories

• After watching various horror films we based our one on Todorov’s narrative theory which states that a film starts at the equilibrium (happy beginning) • Peace is disrupted by an agent of some sort (the antagonist is

introduced)• The equilibrium is then restored (by the protagonist)• However, since it was only a teaser trailer we didn’t want to end with

equilibrium because it will give away the whole film therefore we ended with disequilibrium. This is effective because it makes the audience curious of what it is to come.

Magazine• Our magazine is based on the magazine

‘Fangoria’ which is a less known film magazine compared to Total film. It was decided to advertise our film through Fangoria as it had a much specific audience of horror film fans, rather than films fans in general. So although not reaching as wide an audience the audience at Fangoria are more suited to our film. This is effective because it challenges the usual advertising convention of real media product.