How effective is the combination of you main tasks and ancillary tasks?

Chereece Skeete

• My main product is a music video that falls within the genre of Indie/county rock. Which I used as a basic guideline when creating my media product and the ancillary tasks. I realised not only do I have to create a product that appeals to the target audience but I also have to create an eye catching poster and digipak that an audience member is likely to buy. Therefore when creating my main task and ancillary tasks it was very important to make sure they had similarities that an audience member would be able to recognise. For example, my music video has black and white scenes in it therefore for both ancillary tasks my house colours are black and white. Both ancillary tasks used a combination of silhouettes and fonts that are unique and recognisable to my own product. All three tasks have a 'Cs Productions' logo, as this promotes my production company and also provided my products with Synergy.

• As my artist is not in my video I made the decision to have his image as the background on both ancillary tasks. I decided to do this because it is individual, which is a quality of the genre. I believe that my products compliment each other and are highly recognisable to my target audience.

• I wanted my tasks to have synergy on more that one platform, there fore both ancillary tasks have RSS scans and QR codes that would take them to a promational webside for the artist and also a pre order websit for my album. I decided not to enclude social media links despite the ones mentioned earlied because i didnt want the products to look too crowded with social media stamps.

(RSS Logo)(QR Code)

• This is my magazine advert for my digipak. As you can see from the image I have chosen to have rather dark house colours, this is because I really like the idea of using silhouettes and creating them myself.

• Also the genre of my Music Video is a sub-genre of Indie music and from research I noted that indie music is all about personality and individuality, which is what I wanted my advert to have. While also having its own sense of character

• The Main Cover Image is a tiled college of the musical artists face. I wanted to use this because I thought it was a quite unique idea and would draw in an audiences attention. I have then placed three silhouettes on to of the main image, the first being the large tree. Second the three birds and thirdly the couple who're holding hands.

• I chose to place the silhouettes on top of the background image because I believe it gives my advert a sense of character and moves away from the main conventions of other magazine advertisements.

• The text on my advert is minimal and this is because I wanted the audience to focus mainly on the images. The main head of the advert is the artists name in a bold font with a white outline to make it stand out that much more. The other text is a basic 'OUT NOW' announcement and the name of the album/digipak. There is also a small three word review type quote at the foot of the page and an RSS scan which allowed me to incorporate social media without it being all over the page.

• My Production company name is also in the left corner of the header of the page, its of a low opacity as I didn't want it to stand out to much and take attention away from the actual advertisement.

•This is my digipak, as you can see the colour sceme is the same as the magazine advert in the previous slide. I chose to keep them the same because thats whats going to make the two seperate products recognisable to the target audience.•The front cover of the digipak is the same image from the advert. After looking as style models I noticed this was a common theme. most artists would used their album art as the advert for ther album and so I desided to follow the conventions. •The back pannel of the pack is the the tracklist, as the album is called home i used a silhouette of a house which would like with the silhouettes on the cover. I've also encluded the barcode, RSS and QR code.•The image behind the disk holder is a road map of liverpool, as that is the home of the artist.•the fourth pannel is just a full sixe image of the artist.