Cultivating strong customer relation- ships

How can companies attract or retain the right customers??

Reduce Defection

Understand Retention

Manage Your Customer Base

Build Loyalty

Create Institutional Ties

Win-Backs

Customer Relationship Management

(CRM)

Focuses on customer ‘touch points’ to increase loyalty

Personalized marketing

Permission Marketing

Customer Empowerment

Customer review and

recommendation

Created by Yash Akshay Reddy, SVCE , during an internship By Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com