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Houston / Galveston Public Information Officer Network social media training. Why and how to use social media, especially during emergencies.
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Embracing Conversations in Emergencies and Disasters
Nate Ritter
http://blog.perfectspace.com
Why Are You Here?
To understand why social media is important
To understand what social media tools should be used
“Social Media”
“A category of sites that is based on user participation and user-generated content.”
“Tools that allow groups to publish content, engage in peer-to-peer conversations”
“Social Media”
People + Publishing
Why is “Social Media” so Important?
We’re talking, publishing, and telling the story with or without you.
Surprise!You don’t control the conversation anymore.
Why Am I Here?
Who am I?
Why was I asked to be here to talk with you?
Who is Nate Ritter?
Revenue strategy consultant (I help people make money)
Web developer (I help people build their websites)
Entrepreneur (I build companies)
Social media consultant (I help people learn how to use social media)
Knowledge broker(I help connect ideas)
Who is Nate Ritter?http://blog.perfectspace.com
Why Am I Standing Here?
My story in bullet points:
1995, created first website
Why Am I Standing Here?
My story in bullet points:
1995, created first website
1997, created first web-based business
Why Am I Standing Here?
My story in bullet points:
1995, created first website
1997, created first web-based business
2003, created first keyword filtered RSS feed
Why Am I Standing Here?
My story in bullet points:
1995, created first website
1997, created first web-based business
2003, created first keyword filtered RSS feed
2007, popularized hashtags and the use of Twitter during the San Diego wildfires
Wait. What are Hashtags?
Examples: #sandiegofire, #ike, #redsox
A way to contextualize information by keywords
Specifically used in micro-publishing media
Without the “hash” (#), it’s just a “tag” (keyword)
Makes information searchable
Wait. What are Hashtags?
Wait. What are Hashtags?(the story)
October 22nd, 2007Wildfires in San Diego uncontrolled
Wait. What are Hashtags?(the story)
October 22nd, 2007Wildfires in San Diego uncontrolled
3 blog posts re: resources andsatellite imagery
Wait. What are Hashtags?(the story)
October 22nd, 2007Wildfires in San Diego uncontrolled
3 blog posts re: resources andsatellite imagery
Too much too fast
Wait. What are Hashtags?(the story)
October 22nd, 2007Wildfires in San Diego uncontrolled
3 blog posts re: resources andsatellite imagery
Too much too fast
Enter Twitter
Wait. What are Hashtags?(the story)
Started with prefix
Wait. What are Hashtags?(the story)
Started with prefix
Encouraged to usehashtags byChris Messina
Wait. What are Hashtags?(the story)
Created hotline using GrandCentral.com
Wait. What are Hashtags?(the story)
People told people ...
Wait. What are Hashtags?(the story)
... who told more people
Wait. What are Hashtags?(the story)
... who told more people
From Vermont
Wait. What are Hashtags?(the story)
... who told more people
From Vermontto Florida
Wait. What are Hashtags?(the story)
... who told more people
From Vermontto Floridato India
Wait. What are Hashtags?(the story)
Hashtags, in this case, enabled searchability for anything related to the San Diego Fires.
#sandiegofire
Why Am I Standing Here?
Results: Clients and mentions
But, what happened?
Why Am I Standing Here?November, 2007 - San Diego, BarCamp
Why Am I Standing Here?December, 2007 - San Francisco, Net Squared
Why Am I Standing Here?
My story in bullet points:
1995, created first website
1997, created first web-based business
2003, created first keyword filtered RSS feed
2007, popularized hashtags and the use of Twitter during the San Diego wildfires
now, building CrisisWire.com to save the cheerleader (and save the world)
Yea? So what? ...
The attention economy has changed things...
If you give me valuable, reliable, timely information, I’ll pay attention to you.
Traditional Media: valuable (job is to sell news)
reliable timely (verification process slows it down)
Government Publishing: valuable reliable timely
Educational Publishing: valuable reliable timely
Citizen Publishing: valuable reliable timely
We’re listening to each other
What do you do now?
Listen(We’re talking to you)
Respond
Fix the problem
Does this really work?
NASA
Red Cross
FDA
Peace Corps
TSA
USGS
State Governments
Congressmen/women
Senators
Governors
Dept of Defense
Dept of Energy
Dept of Agriculture
Dept of Homeland Security
EPA
Social Security Administration
USGS
US Intelligence Community
US Small Business Administration
21 Municipal Fire Departments
16 Municipal Police Departments
USDA
US Embassy Tokyo
US Department of Veteran Affairs
Smithsonian Institution
Amber Alerts
Missing Children
National Park Service
So “Social Media” is important
Major tools and websites(Specifically in times of emergencies)
... the “listening” part
Flickr.com
Facebook.com
YouTube.com
Qik.comDemo: http://www.youtube.com/watch?v=pv_sqTnQ1Dk
maps.google.com
CrisisWire.com
Major tools and websites(Not necessarily perfect for crises, but good to know)
... some for listening, some for responding/publishing
news.google.com
blogsearch.google.com
Delicious.com
Wikipedia.com
PBwiki.com
Wordpress.com
Getting Attention
Digg.com crowdsourcing
Reddit.com crowdsourcing
StumbleUpon.com crowdsourcing, sortof
Podcasting(Audio recording and publishing)
Odeo.com
uStream.com
Qik.com
Seesmic.com
12seconds.com
Video Broadcasting
The foundation of usefulness...
RSS(Real Simple Syndication)
RSS(Real Simple Syndication)
What is it?
A set of rules on how to publish “well-formed” data (XML)
RSS(Real Simple Syndication)
What is it?
A set of rules on how to publish “well-formed” data (XML)
Why is it important?
With the rules in place, we can create tools which can use these rules, therefore making the data useful
RSS(Real Simple Syndication)
What is it?
A set of rules on how to publish “well-formed” data (XML)
Why is it important?
With the rules in place, we can create tools which can use these rules, therefore making the data useful
No rules (like .html, .pdf, and .doc files) mean the data presented is not reusable.
RSS(Real Simple Syndication)
What is it?
A set of rules on how to publish “well-formed” data (XML)
Why is it important?
With the rules in place, we can create tools which can use these rules, therefore making the data useful
No rules (like .html, .pdf, and .doc files) mean the data presented is not reusable.
The point
Always try to make an RSS feed available
So, what do you do now?
Change this...
Government Publishing: valuable reliable timely
Government Publishing: valuable reliable timely
How?
Government Publishing: valuable (pertinent info for specific areas)
reliable (obviously, it will be)
timely (quicker and more often)
quicker
My simple suggestions:
Google Maps
quicker
It happens by listening to the public first
changes perception (you care)
becomes more valuable (you know)
quicker
It happens by responding to the direct requests
tell how you found out (where you’re listening)
tell how you’re going to help (specifically)
quicker
Info by neighborhood (text releases, SMS)
Road closures (map)
Evacuation routes (map)
Exact location of danger (map)
Where to go for what types of help (map, text, phone)
Who to call if you can’t get out (phone, SMS)
Is it safe to go home? (phone)
My turn to listen and respond
Creative Commons : Attribution-Noncommercial-Share Alike 3.0 Unported licensed
