The main colour used on the poster is white. The colour white suggests which from previous knowledge from watching the film is what the main character aims to create through the acts of torture he emits.

The main colour used on the poster is white.The colour white suggests which fromprevious knowledge from watching the filmis what the main character aims to createthrough the acts of torture he emits.

Alongside the main colour of the postereverything else that isn't white in the posteris dark. The colour black suggests a varietyof things such as sadness and death, whichare both factors within the horror film Saw.However using the colour black on a posteris a convention of horrors which hints at thegenre of the film.

The hand in the poster is at the main focus of theaudience. By placing the hand in the focal point ofthe poster the audience’s attention is immediatelydrawn to it as it gives away part of the plot.Alongside it being in the focal point in the poster itis also positioned at the top of the poster showingthat it is important. The colour of the hand itselfgives the audience an idea that the film is going tobe a torture film as the shadowing on the handsuggests bruising which could show torture.However the black shadowing that is on the handcould also show that the victim within the film ishiding something, this makes the audience moreinterested in the film

The title of the film is in the middle of theposter which shows it is important as it is thefirst thing people will look at. The font that hasbeen used is of a dark colour but doesn’thowever appear to be black. The edges of thefont are also blurred which could suggestthere is a blurring of boundaries within thefilm. The font used for the title is also warped.This may suggest that the film itself is notstraight forward which in turn suggests acomplicated plot. The actual title of the filmitself suggests pain and torture which alsogives away the genre of the film which is ahorror mystery.

The background in the poster behind everything elseis what appears to be a tiled floor. The use of the tiledfloor makes the poster seem more realistic as somepeople can recognise it as a piece of their home whichmakes the fear of the film being real more than if thebackground was just plain.

The background also allows the audience an insightinto the plot of the film as it gives away a smallamount of the setting of the film which allows theaudience to wonder where the tiled floor is from.

The credits at the bottom of the poster are in ablack consistent font which shows theirimportance.

All additional companies and logos are at thebottom of the poster which could help whenadvertising the film as people may recognise alogo from a previous film on the bottom of theposter which will make them want to see thisfilm.

At the top of the poster films that havebeen pr0duced by the same producer areshown. By doing this the creators ofSinister grab the attention of people whohave watched these films.

The text is also in white making it standout against the background. The titles ofthe previous films are also in a larger fontthan the rest of the statement makingthem stand out.

The background of the poster is dim and gloomywhich then causes contrast with what appears to beblood. By creating this contrast the attention of theviewer is immediately drawn to the blood on theposter, this in turn hints at the genre of the film whichis psychological horror. Alongside this there is a face /pair of eyes in the blood which paired with the tagline‘once you see him nothing can save you’ creates asense of fear for the viewer and also gives an insightinto the plot.

There are also a variety of cracks in the backgroundwhich also hints at the plot of the film. The cracks canrepresent a variety of things such as the break downof the characters mind as the demon makes thethoughts of the character seem real.

The title of the film is positioned in themiddle of the poster immediatelygrabbing the attention of the viewer. Thefont used for the title appears to befading which could be hinting to theblurring of boundaries within the film.Alongside this the title is written in ablack font making it stand out against thebackground.

Straight below the title the tagline isshown in a smaller font, by positioning itright below the title the attention of theviewer is drawn to it straight after theyread the title. The tagline used alsocreates an immediate sense of fear andmakes the viewer wonder who ‘him’ is.

At the bottom of the poster the credits areprinted. By printing the credits on the posterthe viewers are given the opportunity to seewho is in the film, who produced it amongst avariety of other things. By giving the viewersthe opportunity the creators of sinister allowthe audience to identify any people they alreadyknow which may cause them to take moreinterest in the film

Amongst the credits is the phrase ‘coming soon’making the release date t0 the film unknown.By using ‘coming soon’ instead of an actual datethe creators of sinister create a buzz.

Below this there is a website think toHaveYouSeenHim.com which suggests the filmrevolves around the unknown character.