Honoring the Experience in Four Acts

Daniel Noll and Audrey Scott

(aka, Uncornered Market or @umarket)

#CLOSEYOUREYES

Act 1: The What

What if we seek perspective in the unlikeliest of places?

Act 2: The How

PASSION

VALUE

SKILLSFREEDOM PURPOSE

Content and the Commoditization Challenge.

Differentiation Dilemma: How can I make my content stand out?

How can we not just inspire, but motivate people to act?

The Power of Story.

ThorstenHavener

What if we say no to the short-term gain for the long-term interest?

Act 3: The Who

Tom & Jess

Trevor

What if integrity, business and quality are not at odds after all?

Act 4: The Why

Transformational power of travel for travelers…

…and also for local people

and communities.

Tourism Is the People’s Business

1 Billion Travelers Each Year

Potential for harm?

Potential for good?

“Hope is definitely not the same thing as optimism. It is not the conviction that something will turn out well, but the certainty that something makes sense, regardless of how it turns out.” -- Vaclav Havel

Thank you!

Daniel Noll & Audrey ScottBlog: UncorneredMarket.comTwitter: @UmarketFacebook: Facebook.com/UncorneredMarketEmail: info@UncorneredMarket.com