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Downloadable Template for Use in the Learning by Coaching Assignment for the Marketing Management Class of Prof. Bong De Ungria
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Downloadable Template for Output 2
For Top 5 Learning Questions Assignment
For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
Pls. follow these guidelines
1. Use this powerpoint template.2. Change bottom logo to your website.3. Save in Dropbox folder using the filename
format described in the guide.4. Upload in your blog. Email to
[email protected]. Follow this 4 component sequence for each of
the top 5 questions: (Question, Original Concept Slide, Modified Concept Slide, Answer)
*** For this presentation, the original concept slide was not included due to avoid copyright infringement.
2
TOP 5 Learning Questions for
(Chapter Topic and # that you were assigned)
Student NameDate
A Downloadable TemplateFor use for the Assignment in Marketing Management
Pls. name your fileAs C Ch xx Title Your Last Name.
Example:C Ch1 Marketing in 21st Century De Ungria
TOP 5 Learning Questions for
Ch 1 Marketing in the 21st Century
Bong De UngriaFeb. 2013
Sample submission Question, Concept,
Concept Explanation, Answer Series
For Chapter 1Marketing in the 21st century
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1. Which of the 4 P’s does “inventory” or having item on stock belong to?
A. PriceB. ProductC. PlaceD. PackagingE. Promotion
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Can be improved by fixing font size of question. See next slide For better format
1. Which of the 4 P’s does “inventory” or having item on stock belong to?
A. PriceB. ProductC. PlaceD. PackagingE. Promotion
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Question
1. Which of the 4 P’s does “inventory” or having item on stock belong to?
A. PriceB. ProductC. PlaceD. PackagingE. Promotion
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Question
Note that thisIs a good question Since all choicesAre almost equallyProbable answers.
Marketing Mix 4 P’s mean more!
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Concept
Marketing Mix 4 P’s mean more!
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Concept
This is a slide in Kotler handoutsDistributed in class.Note follow Power presentationPrinciples.Note use of yellowFor clarity.
Remove thisSection headings.Used here only toGuide.
“PLACE” refers to everything related to making product available to consumer.
How? Where? Which?
Product from factory to consumer’s point of use!
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Explanation of Concept
1. Which of the 4 P’s does “inventory” or having item on stock belong to?
A. PriceB. ProductC. PlaceD. PackagingE. Promotion
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Answer
2. Marketing is meeting ___ profitably. (use AGSB class definition not Kotler’s)
A. NeedsB. WantsC. DemandsD. Needs, Wants or DemandsE. Stated and Unstated Needs
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Create 2 Fill in the Blank
questions like this one
Maslow’s Hierarchy of Needs
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Self-Actualization Needs
Esteem Needs (Recognition, Status)
Social Needs (sense of belonging, love)
Safety Needs (security, protection)
Physiological needs (food, water, shelter)
Marketing is about satisfying demands!
Needs= basic requirements; feel deprived without it
Wants= preferred answer to a need
Demands= wants + purchase capability
The easiest N-W-D is food.Need Basic necessity
Feel deprived if this is absent
Food
Want Given choices, this is what you prefer
Chicken, Burger, Steak dinner
Demand A want that is supported by a decision and capacity to buy
Only burger is within my budget!
2. Marketing is meeting ___ profitably. (use AGSB class definition not Kotler’s)
A. NeedsB. WantsC. DemandsD. Needs, Wants or DemandsE. Stated and Unstated Needs
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3. Which of the following is true?
A. Direct marketing is a form of mass communication
B. Word of mouth is 1 of 8 modes of communication
C. Advertising is a personal communication method
D. Sales promotion is equally important for consumer and industrial goods
E. Public Relations targets an immediate product sale.
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Create 2 questions using “Which is true’
or “Which is false’ format
IMC : Choose & mix 8 modes of communication
Mass1. Sales Promotion
2. Advertising
3. Public Relations
4. Events and Experiences
Personal1. Direct Marketing
2. Interactive Marketing
3. Personal Selling
4. Word of Mouth
PR & Sales Promo differ on timing of sale.
Public Relations
Building good corporate and brand image and goodwill with little or no impact on product sale
Sales Promotion
Degree of effectivity or emphasis depends on whether product is a consumer or industrial good or service. Aim is to have an immediate sale!
3. Which of the following is true?
A. Direct marketing is a form of mass communication
B. Word of mouth is 1 of 8 modes of communication
C. Advertising is a personal communication method
D. Sales promotion is equally important for consumer and industrial goods
E. Public Relations targets an immediate product sale.
21
Downloadable Template
For Top 5 Learning Questions Assignment
For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
