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DR D Y PATIL SCHOOL OF MCA,PUNE
18/10/2012
DR D Y PATIL SCHOOL OF MCA,PUNE
GROUP MEMBER
Abhijeet Raut
Dil Pradhan
Ashwini Jadhav Rajani Sharma
Kuldeep Phutane Vikas Menase
Sangram Barkale
18/10/2012
DR D Y PATIL SCHOOL OF MCA,PUNE
PowerPoint presentation on
HDFC BANK
18/10/2012
Housing Development Finance Corporation
Founded in 1977 by Hasmukh bhai Parakh
HDFC Bank was incorporated in August 1994
Among the first in new generation commercial
banks
Registered office in Mumbai, India
Promoted by HDFC, the parent company
India's largest housing finance company
18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
Type Public Founded 1994 Headquarters HDFC Bank Ltd.,
Mumbai, India Industry Banking, Insurance,
Capital Markets and allied
industries Products Loans, Credit Cards,
Savings, Investment vehicles,
Insurance etc. Net revenue Rs.2,509.6 crores Net income Rs. 4,634.3 crores Website www.hdfcbank.com
18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
PROFILE OF HDFC BANK
DR D Y PATIL SCHOOL OF MCA,PUNE
18/10/2012
NETWORK761 branches
1977 ATM’s in the country
327 cities in India
All branches are OLRT connected
6 in Africa
Representative offices in Hong Kong, NewYork, London & Singapore
18/10/2012
DR D Y PATIL SCHOOL OF MCA,PUNE
BOARD OF DIRECTORS
Mr. Aditya Puri, Managing director
Mr. Jagdish Kapoor , chairman of HDFC Bank.
Mr. Harish Engineer, Executive directors
Keki Mistry, Managing Director
Mr. A Rajan, Country Head-Operations
Mr. Rahul Bhagat, Vice president
18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
World Class Indian Bank
Benchmarking against international standards.
Best practices in terms of product offerings, technology, service levels, risk management and audit & compliance.
To build sound customer franchises across distinct businesses.
Mission
18/10/2012
DR D Y PATIL SCHOOL OF MCA,PUNE
Business Strategy
18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
Travellers Cheques
credit card
home loan
personal loan
Foreign Currency
Cash
Cheque Deposits
Mutual funds
Insurance
Product & services
DR D Y PATIL SCHOOL OF MCA,PUNE
18/10/2012
Travellers Cheques : Travellers Cheques are a safe and easy way to protect your money when you travel. You can encash them only when you need to, and only against your signature, unlike cash which can be stolen and misused by anybody, immediately. Credit Card : Credit Card can be used for all your requirements, be it shopping, eating out, holidaying, fuelling up your vehicle, railway ticket reservations - just about any financial requirement, planned .Home loan : Home loans for individual to purchase or construct houses. Personal Loans : The procedure of personal loan is simple, documentation is minimal and approval is quick.
DR D Y PATIL SCHOOL OF MCA,PUNE
18/10/2012
Foreign Currency Cash : Foreign Currency Cash is a convenient way of meeting personal expenses along your journey, paying for taxis / internal travel, food expenses etc.
•Mutual funds : Mutual funds are funds that pool the money of several investors to invest in equity or debt markets.•Insurance : HDFC Bank offers a world of choice in insurance. Like – children future plans, retirements plans, standard life, etc.
DR D Y PATIL SCHOOL OF MCA,PUNE
18/10/2012
The authorized capital of HDFC Bank is Rs550 crore (Rs5.5 billion).
The paid-up capital is Rs424.6 crore (Rs.4.2 billion).
The HDFC Group holds 19.4% of the bank's equity
Roughly 28% of the equity is held by Foreign Institutional Investors (FIIs) and the bank has about 570,000 shareholders
Capital Structure
DR D Y PATIL SCHOOL OF MCA,PUNE
18/10/2012
GROWTH TRAJECTORY !!!
18/10/2012DR D Y PATIL SCHOOL OF MCA,PUNE
Achievements
DR D Y PATIL SCHOOL OF MCA,PUNE
18/10/2012
Future
plans
Launch 250 new
branches.
HDFC Bank plans to raise Rs
4,200 crore in capital.
Relocate branches to un-banked
rural Punjab.
HDFC Bank plans to set up NBFC.
DR D Y PATIL SCHOOL OF MCA,PUNE
18/10/2012
Location • -
Metros & divisional cities
Occupation• -
Businessperson
-Salaried class (both govt. &
private)Age• -
Senior citizens
• - Minor
Demographics variables
Lifestyle ps
ychographic variables
SEGMENTATION STRATEGY
DR D Y PATIL SCHOOL OF MCA,PUNE
18/10/2012
Target marketCorporate banking market : this market target the industries & fulfill their financial needs.
Capital market : this segment is targeted on the long term needs of the individual as well as of industries.
Retail banking market : this segment is for retail investors & provide them short term financial credit for their personal, house hold needs.
TARGETING STRATEGY
18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
HDFC Bank has positioned itself as a bank which gives higher standard of services through product innovation for the diverse need of individual & corporate clients. So they want to highlight following points in their positioning segment :
-Customer centric
-Service oriented
-Product innovation
POSITIONING STRATEGY
DR D Y PATIL SCHOOL OF MCA,PUNE
18/10/2012
StrengthsSupport of various promoters
High level of servicesKnowledge of Indian Market
18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
Weaknesses
• From various competitors
-Foreign banks
-govt. banks
• Future market trends.
18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE
Any Questions?
DR D Y PATIL SCHOOL OF MCA,PUNE
18/10/2012