1. Happy gum By Tom Manston & Charlie Callaway

2. company The company is called smiles The logo is a smiling face The company slogan is always keeps you smiling 3. The product The product is called happy gum The competition is 5gum, air waves, wrigerlys, hubba bubba, trident, extra, Blue packing and yellow writing 4. Posters Posters Buses and trains. Major citys Eg London, Manchester, Liverpool, Portsmouth. London underground, maximum impact from tourists 3.5 million people use it each day Internet banners - MTV, Sky, Cartoon network, Youtube, Facebook, Twitter these are sites that are visited every day 2.1 billion people use twitter alone. 5. TV TV advert all channels 4pm onwards (Thats when target audience is at home) 6. Merchandise Celebrity endorsement Football players, musicians, key people that our target audience . Dizzie Rascal will be the main person. We will get him to wear happy gum t shirts and always chew happy gum. 7. Festivals Music festivals Glastonbury, Nass, Reading give out free samples and put posters up.