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Fifth of the Content Business Models. Hannes Eder presents Publit, a innovative lending "swedish way" for libraries and publishers.
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måndag 8 april 13
PUBLISHING MADE EASYmåndag 8 april 13
måndag 8 april 13
måndag 8 april 13
"Publishers and libraries are waging a new
copyright war" Swedens largest newspaper
Dagens Nyheter, February, 2012
måndag 8 april 13
Everybody seems unhappy with how ebooks work in
libraries
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The worlds largest trade publishers are either...
måndag 8 april 13
The worlds largest trade publishers are either...
• withdrawing their ebook catalogues from library circulation
måndag 8 april 13
The worlds largest trade publishers are either...
• withdrawing their ebook catalogues from library circulation
• raising prices drastically
måndag 8 april 13
The worlds largest trade publishers are either...
• withdrawing their ebook catalogues from library circulation
• raising prices drastically
• or making changes to licensing terms that are so unpopular that some libraries blacklist entire publishing houses.
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måndag 8 april 13
måndag 8 april 13
Trying to make ebooks behave like print:
måndag 8 april 13
Trying to make ebooks behave like print:
• You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print book
måndag 8 april 13
Trying to make ebooks behave like print:
• You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print book
• An ebook can only be lent to one patron at the time, if you want to make it available to more than one patron at the same time, you have to buy more than one license.
måndag 8 april 13
Trying to make ebooks behave like print:
• You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print book
• An ebook can only be lent to one patron at the time, if you want to make it available to more than one patron at the same time, you have to buy more than one license.
• The ebook wears out after a certain number of circulations and you have to buy a new one, just like a print book would. publishing houses.
måndag 8 april 13
That’s no way to treat an ebook
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Ebooks are not commodities that can
be traded
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Ebooks are services that must be licensed, on terms that need to be negotiated between
the licensor and the licensee.
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Treating ebooks as services, the Swedish model
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Treating ebooks as services, the Swedish model
• A library gets access to full catalogues without entry fee
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Treating ebooks as services, the Swedish model
• A library gets access to full catalogues without entry fee
• There's no cap on the number of patrons that gets to lend an ebook concurrently.
måndag 8 april 13
Treating ebooks as services, the Swedish model
• A library gets access to full catalogues without entry fee
• There's no cap on the number of patrons that gets to lend an ebook concurrently.
• There's a cost for every transaction, you have to pay a fee everytime an ebook is made available to a patron.
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• Six times as many ebooks were distributed through the Swedish library system than through all commercial outlets combined in 2012.
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Bugs in the Swedish model
• A long tradition of de facto monopoly and a 50 percent distribution fee
• Hard coded prices > windowing
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Fixing the Swedish model
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Fixing the Swedish model
• Publit lowers distribution fee from the traditional 50 percent to 20 percent
måndag 8 april 13
Fixing the Swedish model
• Publit lowers distribution fee from the traditional 50 percent to 20 percent
• Dynamic pricing: the publisher decides cost for circulation
måndag 8 april 13
Fixing the Swedish model
• Publit lowers distribution fee from the traditional 50 percent to 20 percent
• Dynamic pricing: the publisher decides cost for circulation
• Tools for the library to filter what titles to carry
måndag 8 april 13
Fixing the Swedish model
• Publit lowers distribution fee from the traditional 50 percent to 20 percent
• Dynamic pricing: the publisher decides cost for circulation
• Tools for the library to filter what titles to carry
• A platform that can be used by libraries themselves
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måndag 8 april 13
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The library as publisher, doing pretty well!
måndag 8 april 13
The library as publisher, doing pretty well!
• An average commercial ebook circulated twice per month to patrons in Stockholm in 2012
måndag 8 april 13
The library as publisher, doing pretty well!
• An average commercial ebook circulated twice per month to patrons in Stockholm in 2012
• The average Myrdal-title circulated eight times per month during 2012
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måndag 8 april 13
The library and the publisher as partners
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The library and the publisher as partners
• front list titles are made available to the library at a premium price without windowing
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The library and the publisher as partners
• front list titles are made available to the library at a premium price without windowing
• the library lowers its cost for mid and backlist titles
måndag 8 april 13
The library and the publisher as partners
• front list titles are made available to the library at a premium price without windowing
• the library lowers its cost for mid and backlist titles
• dual licensing: the library helps digitise the publishers out of print titles
måndag 8 april 13
måndag 8 april 13