Hands-On Social Media: Tools and Tactics to Boost Your

Recruitment

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Nedra Kline Weinreich

Community

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Social media is word of mouth on steroids!

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Think Movement, Not Campaign

How Can Social Media Help You Be More Effective?

Build awareness of Melton’s programsRecruit new studentsMaintain connection with alumniBuild online community of Jewish learnersCommunicate with other Melton programsReinforce lessons with relevant

news/resourcesBuild relationships with potential partners

Your Students Use Social Media!

74% are “very comfortable” using the internet

49% search for products and service information online at least once a day

59% use Facebook86% visit social media sites such as

Facebook to connect with friends and family

Looking at pictures of grandchildren and watching videos are popular online activities Source: See3 Research Report,

2011

All ages use social network sites

Source: Pew Internet Project, 2011

24%28%

96% 71%

Where do social network users go?

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Step-by-Step Strategy

1. Goals/objectives

2. Target audience

3. Capacity

4. Tools and Tactics

5. Measure and Evaluate

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Choose the Right Tools• Listen

– Google Alerts, RSS readers, Twitter Search

• Converse– Twitter, Facebook,

Blogs, LinkedIn, G+• Tell Your Story

– Blogs, Twitter, G+, video/photo sharing, podcasts

• Help Supporters Tell Your Story– User generated

content, contests, social network apps, widgets

• Generate Buzz– Twitter, Social news (eg

Digg), StumbleUpon • Build Community

– Facebook, LinkedIn, Twitter, G+, tagging, gaming/virtual worlds

• Collaborate/Collect Information– Wikis, social

bookmarking, tagging

Social Media Tools

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Facebook

Getting Facebook “Likes”

Add “Like” button to your websiteAdd Facebook comments to your websiteLet your email contacts know about your

Facebook page (“Tell Your Fans”) Promote Facebook page in newsletters –

link directly to posts in FacebookConsider using targeted Facebook adsWhen you have 25 “likes,” grab your alias

URL (i.e., facebook.com/MeltonYourCity)Give people a reason to “like” your page

Facebook Page ContentOffer interesting, shareable information Offer a variety of media – text posts,

photos, video, linksActively manage your community by

encouraging comments, interactionAsk questions of your fans, run pollsDo not only post Melton-related infoEncourage fans to recommend your

page to their friends and familyEncourage your community to post

items

Facebook Insights

Facebook Insights

Online Video

Video TipsCreate short (1-2 minute) storiesCompelling content – emotional,

interesting, funny, surprisingGood audio is criticalShow, don’t tellSet up your own channel on

YouTube, post links on Facebook, newsletters, email

Ask supporters to share videoViral is an outcome, not an attribute

Some Video IdeasClips of teachers speaking on a

particularly interesting topicStudents talking about their

reasons for joining the Melton program

Alumni talking about how Melton changed their lives

Weekly thoughts – parsha, holidays, curriculum-related

Video contest for student created videos

Anatomy of a Tweet

Retweet Twitter Name Mention/Reply

Shortened URLHashtag

Account

Click to Reply/Retweet/Favorite

Timestamp/Permalink

HootSuite

Twitter Search

Hashtags/Twitter Chats

Building Your Twitter Community

Use your profile to shine Provide value to your followersFollow people in your community

◦Partners/supporters/people talking about Melton or Jewish topics

◦Use Twitter lists, WeFollow, local Twitter Search (advanced search)

Reach out to followersRetweet useful information from

others

Social Media

Best Practices

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Listen

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Be Authentic

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Share

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Be Relevant

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Engage in Two-Way Conversation

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Find Your Fans

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http://www.flickr.com/photos/charliecowins/2083851923/

Createand

EmpowerEvangelists

Social Media Wiki Page

http://nedra.wikispaces.com/Melton

Questions?

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Get in touch!

Nedra Kline Weinreich

Weinreich Communications

www.Social-Marketing.com

weinreich@social-marketing.com

Phone 310.286.2721

Twitter @Nedra