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HANDBOOK OF CHOICE MODELLING Edited by Stephane Hess, University of Leeds and Andrew Daly, University of Leeds, UK and RAND Europe ‘There have been some excing developments in choice modeling, but much of this work is only accessible to those aending conferences like the Internaonal Choice Modeling Conference where researchers from many different fields can share their work. This Handbook brings the best of this new work to a wider audience. The editors have convinced many of the top researchers in choice modeling to contribute essays, and the resulng Handbook is the only reference I know that comes close to covering the current state of the art in choice modeling.’ – David Brownstone, University of California, Irvine, US ‘Choice modelling has been the focus of intensive research acvies during the last decades. This book proposes a fantasc consolidaon of these recent developments, wrien by the major actors in the field, including Daniel McFadden, Nobel Laureate. The good balance between fundamental topics and applied consideraons, as well as the coverage of area-specific aspects, make it an exceponal reference for researchers and praconers interested in human choices.’ – Michel Bierlaire, EPFL Lausanne, Switzerland ‘A truly astonishing collecon of papers. This book is the new place to go for learning the latest and greatest in choice modelling.’ – Kenneth Train, University of California, Berkeley, US ‘Decision-making underpins daily life, from the simple to the complex. Neurophysiologists, psychologists and economists have all spent decades studying decision-making from very different perspecves. Theorecal advances in the different fields have complementary strengths, creang the need for an integrated approach. This book represents a milestone in bringing together different theorecal perspecves on decision-making, seng the foundaons for excing new mul-disciplinary approaches.’ – Sco Brown, The University of Newcastle, Australia This Handbook provides an authoritave and in-depth overview of the essenal topics related to the increasingly important field of choice modelling: a key tool for the understanding of behaviour and used to support decision-making across many areas such as transportaon, health economics, environmental analysis and markeng. The Handbook of Choice Modelling, composed of contribuons from senior figures in the field, summarizes the essenal analycal techniques and discusses the key current research issues. The book opens with Nobel Laureate Daniel McFadden calling for deeper engagement with more behavioural and psychological fields, and this is followed by supporng chapters on behavioural economics and mathemacal psychology. Further chapters explore the elicitaon of data and the context of observaon; inter-personal variaon; the modelling of complex choice processes taking account of heterogeneity; extending the models to deal with more complex choices; stascal processes for the understanding of data; and finally the praccal applicaon of these methods. A final group of chapters discusses the research needs of specific applicaon areas. Offering a unique collecon of contribuons from many of the top researchers in choice modelling, this Handbook provides essenal reading for academics, students and praconers in a wide range of areas. Contributors include: M. Abou Zeid, V. Adamowicz, K. Axhausen, R. Batley, M. Ben-Akiva, C. Bhat, S. Blackburn, M. Bliemer, D. Bunch, P. Burge, J. Busemeyer, R. Carson, E. Cherchi, C. Chorus, M. Czajkowski, A. Daly, J. de Dios Ortúzar, A. de Palma, C. Eckert, F. Feinberg, T. Flynn, M. Fosgerau, B. Frischknecht, D. Gopinath, K. Goulis, W. Greene, G. Harrison, D. Hensher, S. Hess, I. Inoa, A. Karlström, E. Lancsar, P. Lenk, G. Loomes, J. Louviere, T. Marley, J. Marnez-Correa, D. McFadden, N. Picard, A. Pinjari, N. Rieser, J. Rieskamp, L. Rizzi, J. Rose, R. Scarpa, J. Swait, A. Vij, J. Walker 2014 752 pp Hardback 978 1 78100 314 5 £185.00 Elgaronline 978 1 78100 315 2 Elgaronline Consisting of scholarly monographs, Research Handbooks, companions and dictionaries as well as journals. Please email [email protected] for more information. Our eBooks are available for individuals through Google ebookstore, eBooks.com and CourseSmart and for libraries through EBSCOhost, Ebrary, EBL, Myilibrary and Dawsonera. The digital content platform for libraries from Edward Elgar Publishing. Ask your librarian to request a free trial. www.elgaronline.com ORDER ONLINE: UP TO 20% ONLINE DISCOUNT! Scan this QR code to go directly to our website: www.e-elgar.com TO ORDER DIRECTLY: Marston Book Services Ltd 160 Eastern Avenue, Milton Park, Abingdon, Oxon, OX14 4SB UK Tel: + 44 1235 465500 Email: [email protected] FOR MORE INFORMATION: Sales & Markeng Department Edward Elgar Publishing Ltd The Lypias, 15 Lansdown Road Cheltenham, Glos, GL50 2JA UK Tel: + 44 1242 226934 Email: [email protected] LATEST NEWS & OFFERS For our latest news and offers, follow us on Twier! @ElgarPublishing Email: [email protected] for a FREE copy of our latest catalogues PUBLISHING Edward Elgar

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Handbook of Choice Modelling Edited by Stephane Hess and Andrew Daly www.elgaronline.com/view/9781781003145.00005.xml Human behaviour is characterised by choices, long term as well as short term. Many of the choices we make have significant implications on the demand for services and infrastructure as well as the consumption of goods. The efficient functioning of society relies on the provision of sufficient supply to meet that demand. Governments and industry need to make decisions on infrastructure developments, the introduction of new services and the development and configuration of consumer products. At the policy end, there is also scope for steering demand, for example encouraging more environmentally friendly behaviour or a spreading of energy use throughout the day. Many of these decisions concerning pricing, supply or regulation have important financial, environmental and societal implications and need to be based on an understanding of consumer preferences, notably in the form of monetary valuations, and accurate forecasts of consumer demand. At the present time, potentially more than ever before, this need for reliable valuations and forecasts of demand is of crucial importance. Indeed, in the face of great economic uncertainty, coupled with increasing environmental concerns and ongoing security threats, the prioritisation between different major infrastructure developments is especially difficult, as recent examples of new high speed rail developments or the replacement of an ageing energy infrastructure have shown in a number of countries.

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Page 1: Handbook of Choice Modelling

HANDBOOK OF CHOICE MODELLINGEdited by Stephane Hess, University of Leeds and Andrew Daly, University of Leeds, UK and RAND Europe‘There have been some exciting developments in choice modeling, but much of this work is only accessible to those attending conferences like the International Choice Modeling Conference where researchers from many different fields can share their work. This Handbook brings the best of this new work to a wider audience. The editors have convinced many of the top researchers in choice modeling to contribute essays, and the resulting Handbook is the only reference I know that comes close to covering the current state of the art in choice modeling.’

– David Brownstone, University of California, Irvine, US

‘Choice modelling has been the focus of intensive research activities during the last decades. This book proposes a fantastic consolidation of these recent developments, written by the major actors in the field, including Daniel McFadden, Nobel Laureate. The good balance between fundamental topics and applied considerations, as well as the coverage of area-specific aspects, make it an exceptional reference for researchers and practitioners interested in human choices.’

– Michel Bierlaire, EPFL Lausanne, Switzerland

‘A truly astonishing collection of papers. This book is the new place to go for learning the latest and greatest in choice modelling.’

– Kenneth Train, University of California, Berkeley, US

‘Decision-making underpins daily life, from the simple to the complex. Neurophysiologists, psychologists and economists have all spent decades studying decision-making from very different perspectives. Theoretical advances in the different fields have complementary strengths, creating the need for an integrated approach. This book represents a milestone in bringing together different theoretical perspectives on decision-making, setting the foundations for exciting new multi-disciplinary approaches.’

– Scott Brown, The University of Newcastle, Australia

This Handbook provides an authoritative and in-depth overview of the essential topics related to the increasingly important field of choice modelling: a key tool for the understanding of behaviour and used to support decision-making across many areas such as transportation, health economics, environmental analysis and marketing.

The Handbook of Choice Modelling, composed of contributions from senior figures in the field, summarizes the essential analytical techniques and discusses the key current research issues. The book opens with Nobel Laureate Daniel McFadden calling for deeper engagement with more behavioural and psychological fields, and this is followed by supporting chapters on behavioural economics and mathematical psychology. Further chapters explore the elicitation of data and the context of observation; inter-personal variation; the modelling of complex choice processes taking account of heterogeneity; extending the models to deal with more complex choices; statistical processes for the understanding of data; and finally the practical application of these methods. A final group of chapters discusses the research needs of specific application areas.

Offering a unique collection of contributions from many of the top researchers in choice modelling, this Handbook provides essential reading for academics, students and practitioners in a wide range of areas.

Contributors include: M. Abou Zeid, V. Adamowicz, K. Axhausen, R. Batley, M. Ben-Akiva, C. Bhat, S. Blackburn, M. Bliemer, D. Bunch, P. Burge, J. Busemeyer, R. Carson, E. Cherchi, C. Chorus, M. Czajkowski, A. Daly, J. de Dios Ortúzar, A. de Palma, C. Eckert, F. Feinberg, T. Flynn, M. Fosgerau, B. Frischknecht, D. Gopinath, K. Goulis, W. Greene, G. Harrison, D. Hensher, S. Hess, I. Inoa, A. Karlström, E. Lancsar, P. Lenk, G. Loomes, J. Louviere, T. Marley, J. Martínez-Correa, D. McFadden, N. Picard, A. Pinjari, N. Rieser, J. Rieskamp, L. Rizzi, J. Rose, R. Scarpa, J. Swait, A. Vij, J. Walker

2014 752 pp Hardback 978 1 78100 314 5 £185.00 • Elgaronline 978 1 78100 315 2

ElgaronlineConsisting of scholarly monographs, Research Handbooks, companions and dictionaries as well as journals. Please email [email protected] for more information.

Our eBooks are available for individuals through Google ebookstore, eBooks.com and CourseSmart and for libraries through EBSCOhost, Ebrary, EBL, Myilibrary and Dawsonera.

The digital content platform for libraries from Edward Elgar Publishing.

Ask your librarian to request a free trial. www.elgaronline.com

ORDER ONLINE:UP TO 20% ONLINE DISCOUNT!Scan this QR code to go directly to our website: www.e-elgar.com

TO ORDER DIRECTLY:Marston Book Services Ltd 160 Eastern Avenue, Milton Park, Abingdon, Oxon, OX14 4SB UKTel: + 44 1235 465500 Email: [email protected]

FOR MORE INFORMATION:Sales & Marketing Department Edward Elgar Publishing Ltd The Lypiatts, 15 Lansdown Road Cheltenham, Glos, GL50 2JA UKTel: + 44 1242 226934Email: [email protected]

LATEST NEWS & OFFERSFor our latest news and offers, follow us on Twitter! @ElgarPublishing

Email: [email protected] for a FREE copy of our latest catalogues

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