World Design Capital Helsinki 2012

HAAGA-HELIA University of Applied Sciences

HAAGA-HELIA and the World Design Capital Year

• The WDC year consists of development projects and events with partner organisations

• HAAGA-HELIA one of about 20 partners• Seven HAAGA-HELIA projects chosen to be

part of the program for the WDC year

Education• Porvoo Campus

Working Life• The meeting of

Tomorrow • SYMBIO Living Lab

Helsinki• Experiental Cityshops• Suomenlinna• FutuAeroport• The Metropolitan

Brand

HAAGA-HELIA WDC-projects

Common goals• Developing the future (tomorrow)• Helsinki, education and working life are

targets of development• New way of thinking – everything is possible• Believe in your possibilities to influence

Visibility on WDC Helsinki 2012 Year

• Website -> www.huomisenmuotoilu.fi (in Finnish)• Facebook ->Huomisen muotoilu HAAGA-HELIAssa (WDC)

• Visibility on Campuses• Participation in events

HAAGA-HELIA’s WDC Projects

Porvoo Campus

• Develop methods of learning and learning environment

• ”Living Lab” Porvoo Campus • web pages: http://www.porvoocampus.fi/en

SYMBIO Living Lab

• Encourage young people to creative entrepeneurship

• Encourage and support in self-realization• Three videos in Finnish:

http://www.youtube.com/user/haagaheliayhteistyo?feature=mhee

The meeting room of tomorrow• Increase inspiration and creativity, by developing meeting

facilities and practices• Testspace Griini in Hotel Haaga • Modifiable and homey meeting room• Brought the meeting design service to Finland• Prezi: The Meeting of tomorrow• Web pages: http://meetingoftomorrow.com/ • Video: http://youtu.be/vmy0XYqUY4w

Experiental Cityshops

• Improve the operation conditions of cityshops• 35 partner shops in Helsinki downtown• Research on buying habits in cityshops as base

for development• Business students develop e.g marketing

campaigns

Suomenlinna – not only for picnique

• Bring forward the diversity of Suomenlinna: world heritage site, historical value, diverse tourist destination, a place to live

• Help in event planning, implementation, communication and marketing

FutuAeroport

• Vision of the future of the airport and the importance in building the Finnish brand

• Developing the airport services• Helping in finding ”best practices” and ”next

practices”

The Metropolitan Brand

• Research and develop the Metropolitan brand• Gather stories connected to the metropolitan

area• Produce a handbook for actors and marketers of

the metropolitan area• Research, how WDC 2012 year affect the

attraction and awareness of the area

Thank you!

More information: Project coordinator Elisa Aunola

elisa.aunola@haaga-helia.fi