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Engagement & Retention through Mobile Gamification in Higher Education with Ball
State Achievements
Scott Reinke, Coord. for Ball State Achievements
Ball State University
Muncie, Indiana, USA
@ScottReinke
*Brittanie Middleton, Director of Finance and Budgets is here too! Wave Brittanie!
The Problem• Low-income students are
significantly less likely to earn a Bachelor’s Degree by age 24.
• Pell Grant recipients at Ball State persist at an 8% lower rate from freshman to sophomore year.
• Pell Grant student 4-year graduation rate is ~20% lower
• 1/3 of all Ball State students are Pell Grant recipients
Indicators of Higher Education Equity in the US: 45-Year Trend Report,The Pell Institute for the Study of Opportunity in Higher Education
The Research
“A recent U.S. Department of Education publication identified
specific strategies found to be effective in increasing college
retention and completion. Services should be: 1) integrated —
building and reinforcing each other; 2) sustained — one
semester is not considered enough; and 3) systematic — having
an overall plan and promoting a culture of success.”
Sixteen Strategies for Widening Equity of Participation in Higher Education in the United States: Reflections from International Comparisons, Margaret Cahalan, Ph.D.
The Research
“Student engagement—a range of behaviors that institutions can influence with teaching practices and programmatic interventions
… positively affects grades in both the first and last year of college as well as persistence to the second year at the same
institution, even after controlling for a host of pre-college characteristics... Second, engagement has a compensatory effect
on first-year grades and persistence to the second year of college at the same institution. That is, while exposure to
effective educational practices generally benefits all students, the effects are even greater for lower ability students…”
Unmasking the Effects of Student Engagement on First-Year College Grades and Persistence.The Journal of Higher Education, Volume 79, Number 5, September/October 2008, pp. 540-563 (Article)
The ResearchIn terms of recommendations for further action… First, it is important to
encourage student engagement in campus activities… Positive peer influence can be a powerful and effective means to keep students
motivated and happy. Second, participants who were more motivated and self-disciplined were also those who were more independent. For those students who are less independent or who do not usually reach out for
advice and support, it will be helpful for the University to have a mechanism that can reach these students regularly to make sure they are on track towards academic success. Finally, computer and mobile devices that can access the internet are commonly used among students. Apps or system features that can keep students informed about campus activities, help
students manage their schedule and time allocation, and motivate students to utilize more campus resources can all be helpful for students
to thrive in college.
Breakthrough Models Incubator (BMI) Project: Focus Group ReportBall State Office of Institutional Effectiveness, Dr. Wen Qi
Recap
• Retention initiatives should be• Integrated
• Sustained
• Systematic
• Engagement with an institution is more impactful for at-risk students
• Advice as per BSU student research• Encourage student
engagement
• Foster positive peer relationships
• Create Mechanisms for engagement
• Students use apps
How achievements are awarded
• Currently in use• Location
• Location + Time (Events)
• API Integration (Card Swipes)
• Manual .CSV Upload
• In testing (currently buggy)• PIN code
• Combo
• Survey
Things Achievements Does Well
• Introduce students to campus resources
• Encourage safe, beneficial recreation
• Promote routines and planning
• Incentivize shared experiences
• Offer meaningful & useful rewards
Introduce Students to Campus Resources
• Landmarks & Instructional Buildings
• Dining Options
• Academic & Career Support Services
• Student Groups
Introduce Students to Campus Resources
• Landmarks & Instructional Buildings
• Dining Options
• Academic & Career Support Services
• Student Groups
Introduce Students to Campus Resources
• Landmarks & Instructional Buildings
• Dining Options
• Academic & Career Support Services
• Student Groups
Introduce Students to Campus Resources
• Landmarks & Instructional Buildings
• Dining Options
• Academic & Career Support Services
• Student Groups
Promote Routines & Planning
• Rec Center
• Study at the Library
• Registering Early for Class
• “Add to Calendar” feature
• “Featured” achievements
Promote Routines & Planning
• Rec Center
• Study at the Library
• Registering Early for Class
• “Add to Calendar” feature
• “Featured” achievements
Promote Routines & Planning
• Rec Center
• Study at the Library
• Registering Early for Class
• “Add to Calendar” feature
• “Featured” achievements
Promote Routines & Planning
• Rec Center
• Study at the Library
• Registering Early for Class
• “Add to Calendar” feature
• “Featured” achievements
Promote Routines & Planning
• Rec Center
• Study at the Library
• Registering Early for Class
• “Add to Calendar” feature
• “Featured” achievements
Offer Meaningful & Useful Rewards
• Apparel & Swag for school spirit
• Mom & Dad merch for agency
• Academic & art supplies for support
• Cyclical rewards for experiences
Offer Meaningful & Useful Rewards
• Apparel & Swag for school spirit
• Mom & Dad merch for agency
• Academic & art supplies for support
• Cyclical rewards for experiences
Offer Meaningful & Useful Rewards
• Apparel & Swag for school spirit
• Mom & Dad merch for agency
• Academic & art supplies for support
• Cyclical rewards for experiences
Offer Meaningful & Useful Rewards
• Apparel & Swag for school spirit
• Mom & Dad merch for agency
• Academic & art supplies for support
• Cyclical rewards for experiences
Student Testimonial
“I am an introverted commuter and this app has definitely gotten
me to go to school more often. It has actually helped me a lot. I
can afford to buy paper now for my art classes! And, I can buy a
gift for my parents now! It is good to finally feel reward for doing
well in my classes.”
Question: Has Achievements helped you in any way?
Student Testimonial
“Definitely. It made me realize what all is available on campus, as
a freshman, I was very thankful for that.”
Question: Has Achievements helped you in any way?
Stats
• 1525 – Total Users
• 1400 – On Waiting List
• 58,296 – Achievements Earned
• 1593 – Items Purchased
• *Study in the Library has been earned over 1000 times this semester.
Retention Results
• Fall 2014 Cohort FRSO• Pell App Users: 79% (+ 4%)
• Pell Non-App Users: 75%
• Overall Retention: 81%
• Fall 2014 Cohort SOJR• Pell App Users: 74% (+ 8%)
• Pell Non-App Users: 66%
• Overall Retention: 74%
• Fall 2015 Cohort FRSO• Pell App Users: 81% (+ 9%)
• Pell Non-App Users: 72%
• Overall Retention: 81%
Engagement & Retention through Mobile Gamification in Higher Education with Ball
State Achievements
Scott Reinke, Coord. for Ball State Achievements
Ball State University
Muncie, Indiana, USA
@ScottReinke
*Brittanie Middleton, Director of Budget & Finance is here too! Wave Brittanie!
Questions?