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Chris Countey of WebiMax presents about Google Authorship at the SEOmoz Philly Meetup hosted by SEER Interactive at the Search Church.
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Google AuthorshipIn 8 minutes
Everything You Need to Know About
SEOmoz MeetupIn Philly
May 10, 2012
Chris CounteyDirector of SEOWebiMax
What a long, strange trip…
• 1998 – Built my first website (Angelfire!)• 1999 – Acquired a 100% legal, not even a little
cracked version of Dreamweaver (remember Macromedia?)
• 2000-2005 – Freelance web design, school and some really boring FT jobs
• 2006 – Bitten by the SEO bug and trained by the great SEOs at Bruce Clay
… it’s been
• Joined WebiMax in 2010 as a developer• Came up with some ideas• Promoted to Director of SEO Strategy
(I owe A LOT to the SEO community, especially the folks at WebiMax, SEER, Distilled, SEOmoz and my fellow Philly Grail members)
Since 1st Grade
• Chris Country• Chris Courtney• Chris Coutney• Chris County• Come on…• Chris Countey!
How Can I Get Google to Know Me?
Authorship!
Authorship in Action
Simple, amirite?
Link Author Page to Google+
profile with rel=“me”
Link Google+ Profile to
Website as a Contributor
Link Single Page to
Author Page with
rel=“author”
A Tale of Two Authors
<a href= "https: / / plus.google.com/ 112661051788679720552?rel=author"> Eric Siu </a>
<a href= "https: / / plus.google.com/ 112661051788679720552?rel=author"> Eric Siu </a>
<a href= "https: / / plus.google.com/ 112661051788679720552" title= "Eric Siu on Google+" rel= "me"> Eric Siu </a>
rel=“me” is an XFN microformat type (which is OK for HTML 4)
<a href= "http: / / www.searchenginejournal.com/ author/ eric-siu/ " class= "fn n" title= "Eric Siu" rel= "author"> Eric Siu </a>
So this all looks g…
Wait a second… isn’t rel=“author” an HTML5 thingamabob*?
*technical term
Oh, Snapkins!
SEJ Pages are not written in HTML5
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
The connection between individual posts on SEJ to the author cannot be made with rel=author in its current form.
Google Whisper Down the LaneEric Siu got around this by employing the ?rel=“author” attribute to a link in his profile, which contained his posts and therefore wins at the Internet.
HTML5 : Add the rel=“author” tag within the anchorHTML 4: Append the link with ?rel=“author”
Is My Site HTML5?• Look for the HTML declaration in the
page source
• HTML 5<!DOCTYPE html>
• HTML 4<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
Dude, Where’s My Pic?
Tom Anthony of Distilled wrote an awesome post on SEOmoz about authorship, but he didn’t get author cred in the SERP
http://www.seomoz.org/blog/authorship-google-plus-link-building
What Else Can Break the Chain?
Check for Index Issues
• Noindex,nofollow• Robots.txt exclusion of author page• Rel=“nofollow” in Google Plus link• Canonical URL issues
Other Ways to Implement
• Google Plus button
• Verify your email address on Google’s Authorship page
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986
*In order to show up in results, the author must use a high-quality image of his or her face.
Why is Authorship Important?
• Based on patent research, recent updates and the theories of a lot of smart SEOs: AuthorRank influences PageRank
• You can take advantage of authorship just by having a blog to support your website (which you should have anyway!)
• Use your author profile and knowledge of Google Authorship to create guest blogging and social media relationships
AuthorCrawler
http://www.tomanthony.co.uk/tools/author-crawler/
In SEO, brands matter.
So brand yourself with Google Authorship!
References and Shout Outs• Bill Slawski: http://www.seobythesea.com/• AJ Kohn: http://www.blindfiveyearold.com/• Gianluca Fiorelli: http://www.iloveseo.net
• Thanks to Wil Reynolds and the SEER Interactive team, the great guys of the SEO Grail and to the SEOmoz crew for coming to Philly!
And Thank You!
• [email protected]• @chriscountey• https://
plus.google.com/u/0/108453164483099240213/posts
• 1-888-932-4629
Let’s connect:
