Lesson 2: History Lesson 2: History of Graphic of Graphic

DesignDesignM.5 Graphic DesignM.5 Graphic Design

Aj. JamieAj. Jamie

Pre-historic ArtPre-historic Art

14000 B.C. – The Caves of Lascaux, Southwestern France.

Early Graphic DesignEarly Graphic Design

Started as printed mediaStarted as printed media BooksBooks MagazinesMagazines BrochuresBrochures NewspapersNewspapers

Old fashioned Old fashioned

printing pressprinting press

Printing pressPrinting press

lettersletters

Early Graphic DesignEarly Graphic Design

Johannes Gutenberg: Movable Type (1450)Printers used printing presses to create

and print newspapers. Imagine how long this process took!

Early Graphic DesignEarly Graphic Design

Piet Mondrian (1940)Piet Mondrian (1940)

Even though he was Even though he was a “fine artist,” his a “fine artist,” his use of grids created use of grids created a template for the a template for the grid basis of graphic grid basis of graphic design.design.

Electronic Graphic Electronic Graphic DesignDesign

With personal computers and With personal computers and WYSIWYG (WYSIWYG (What You See Is What What You See Is What You GetYou Get) interfaces, now it is used ) interfaces, now it is used within electronic within electronic media:media: Desktop publishingDesktop publishing Web sitesWeb sites Interactive designInteractive design Multimedia designMultimedia design

Modern Design

Early 20th century Sans-serif fonts Industrial Work of Edward Johnston Johnson is credited as being the

designer who revived the art of calligraphy through his books and teaching. calligraphy – the art of writing beautifully.

Bauhaus Art and architecture firm

started in Germany in 1919 that taught: Very simplified forms Rationality (sensible, reasonable) Functionality (does what it is designed to do) The idea that mass-

produced products could be artistic, well designed and individual”.

BauhausBauhaus

Founders of Modern Design

László Moholy-Nagy Hungarian painter and

photographer Teacher at Bauhaus “Konstruktion.”

Founders of Modern Design

El Lissitzky Russian Artist, designer,

photographer, typographer, architect and teacher.

“Beat the whites with the red wedge.”

Corporate Identity/Logo Design

Paul Rand – began using graphic design to brand

corporations (companies)

AppleIBM

Graphic Design Graphic Design EducationEducation

Many universities offer graphic Many universities offer graphic design majorsdesign majors

There are also many institutes There are also many institutes specializing in graphic designspecializing in graphic design

Famous schools in SE Asia:Famous schools in SE Asia: LASALLE College of the Arts – LASALLE College of the Arts –

SingaporeSingapore Limkokwing University of Creative Limkokwing University of Creative

Technology – MalaysiaTechnology – Malaysia

Pre-midterm ProjectPre-midterm Project: Famous : Famous Graphic Designer Graphic Designer

PresentationPresentation Groups of 2 or 3Groups of 2 or 3 Choose a graphic designer from the list Choose a graphic designer from the list oror

find your ownfind your own Create a PowerPoint presentation of a Create a PowerPoint presentation of a

maximummaximum of 15 slides of 15 slides Length: 5-10 minutesLength: 5-10 minutes Grade: 10 pointsGrade: 10 points Presentation Date..Presentation Date..

Next weekNext week

GradingGrading

ContentContent Is there good Is there good information?information? Is the information Is the information copiedcopied, or , or original?original?

PresentationPresentation Are the slides Are the slides clear?clear? Are the slides Are the slides consistent?consistent? Does everyone on the team Does everyone on the team speak?speak?

Group evaluationsGroup evaluations Did everyone contribute to the Did everyone contribute to the

presentation?presentation?

What to includeWhat to include

Biography/historyBiography/history Summary of what they brought to the Summary of what they brought to the

“world of graphic design”“world of graphic design” Examples of their worksExamples of their works What do you like (or don’t like) about What do you like (or don’t like) about

their ‘style’their ‘style’ Do you think graphic design would be Do you think graphic design would be

the same today without the designer?the same today without the designer?

Famous Graphic Famous Graphic DesignersDesigners

Charley Harper – nature designerCharley Harper – nature designer David Carson – typographyDavid Carson – typography Jonathan Ive – iPodJonathan Ive – iPod Aldus Manutios – italic typefaceAldus Manutios – italic typeface Wally Olins – corporate identityWally Olins – corporate identity Paul Rand – IBM/corporate identityPaul Rand – IBM/corporate identity Saul Bass – motion picture designSaul Bass – motion picture design Milton Glaser – poster designMilton Glaser – poster design