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Principles of Marketing Practice
Lidiya Abadzhieva
Sergey Brin and Larry Page, developed a set of algorithms that in 1998 sparked an enormous leap in Web-search performance.
They turned search into a popularity contest. In addition to gauging a phrase's appearance on a Web page, as other engines did, it assessed relevance by counting the number and importance of other pages that linked to that page.
The Idea of Google
Number 1 Search Engine Market Capitalization: $100 billion Number 4 Best Company to work for Transformed the world: now you can just
Google everything
Google’s Success
Cutting edge ideas Rigorous Accountability Relentless Attention to Detail Consistency
Contributors to Google Success
Google engineers are people who think they are creating something that's the best in the world and that product is changing people's lives.“
More important, they want to deliver exactly what the user is looking for, every time.
Google’s Product Strategy
AdWorld◦ Understating the top price they're willing to pay,
advertisers could get a slightly lower position on the search page for a lot less money.
◦ Easy to understand ◦ And it's proven to work on a large scale.
Google’s AdWorld
Google vs. Bing Google vs. Yahoo
◦ Google earns 30% more per ad than Yahoo Google vs. Facebook
◦ Competition between Google Me and Facebook will bring a new era
Google’s Competitors
Results must be Trackable Promote Trial Let others speak for you Data, Not hype Your Smart and Your Time Matters We’re Serious. Except When We’re Not Big Ideas Move Us
Principles of Marketing Practice
Rule Number One: The User Is in Charge Rule Number Two: The World Is Your R&D
Lab Rule Number Three: Failures Are Good.
Good Failures Are Better Rule Number Four: Great People Can
Manage Themselves Rule Number Five: If Users Come, So Will
the Money
What Keeps Google Growing