MARKETING MANAGEMENT

Group Members: Ruben Raj KironNur ZaimahJessy Wilson

Lecturer : Mr Veenuvilola ArikrishnanProduct : Google Glass

Outline1) Introduction2) Marketing Segmentation • Product• Price • Place• Promotion

3) Advantages and Disadvantages4) Recommendation5) Summary

HISTORY

GLASS

Designed by Google

Inc.

Wearable computer with an OHMD

Mainly a hands-free

format

Design mainly for all to share their world and way of

life

PRODUCT

Developer (US) on

February 2013

Used as "wearable

computing" eyewear

Officially available on

15th May 2014 (USA)

Presents numbers of

useful features

Ability to read and write via command

voice command.

Video Display

Camera

Speaker

Button

Google Glass tear down

This is what users see when wearing Google Glass

PRICE

Using skimming pricing

and premium pricing

$1500 (£888) for

each gadget

Early adopters are willing to pay a higher price

for Google Glass

Promotion

Internet marketing

Print media and soft media advertising

Sponsorship

Sponsorship

Promotion of Google Glass through The Simpsons: Tapped Out.

Place

First place in USA

Entered in a

partnership

available through official

website

Advantages

Build in GPS chip

Able to work together with

any smartphone

and its application

Assisting busy life

Easier for video

loggingMulti-

tasking

DisadvantagesPrice

Distraction

Surfing

Anti-social

Ugly

Recommendation

Privacy Concern•Make recording noticeable

Provide sponsorships

such as in Olympics & Etc.

Distribute Google glass in the well developed countries.

Placement via e-commerce.

Conclusion

• Google Glass will bring convenience to our life

and will also contribute inspired, innovated

technology to the society with the proper

marketing mix strategies Google Glasses will be

able to sell to worldwide anytime soon.

THANK YOU !