GOODWIN’S MUSIC VIDEO ANALYSIS.

GOODWIN'S IDEAS

Andrew Goodwin believed that there was certain elements that were needed in a music video to make it successful.

These are:

• It must demonstrate genre characteristics.

• There is a relationship between lyrics and visuals.

• The demands of the record label will include the need for lots of close ups of the artists and the artist may develop motifs which recur across their work.

• There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body.

APPLING A MUSIC VIDEO TO GOODWIN'S THEORY.

Demonstrating genre characteristics

Since this band is known for metal/

punk music there music video goes

along with genre, this is character

because stereotypically metal bands

do live stage performances and have an

uncared for and messy appearance with

tattoos and hard looking clothing.

This is all following Goodwin's theory.

APPLING A MUSIC VIDEO TO GOODWIN'S THEORY.

There is a relationship between lyrics and visuals.

This can be seen in Katy Perry's roar

Music video, through out the song she

refers to the jungle and animals, in

particularly a tiger. You can see the

relationship between the lyrics and

the visuals through out because of the scene of the music video is set in a place which she is describing through out the song.

APPLING A MUSIC VIDEO TO GOODWIN'S THEORY.

The demands of the record label will include the need for lots of close ups of the artists and the artist may develop motifs which recur across their work.

This can be seen throughout the entirety of Rhianna's music video ‘ diamonds’. This follows Goodwin's theory because the focus is purely on the artist since she is in high key lighting in front of a dark plain background.

APPLING A MUSIC VIDEO TO GOODWIN'S THEORY.

There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body.

This can be demonstrated in many of Nicki Minaj’s music video, especiallyAnaconda. This is because of how much she reveals her body, for example in the picture she is wearing a very tight fitting swimming costume.