1. 1. Global Economy a Digital Future: Bournemouth a worlds digital hub Elvira Bolat MIDM, FHEA Lecturer in Marketing Programme Leader, BSc Marketing ebolat@bournemouth.ac.uk @Elvira_MLady
2. 2. Where has it all begun?
3. 3. www.bournemouth.ac.uk
4. 4. > 204 million 48000 4,000,000
5. 5. Source: http://www.internetlivestats.com/internet-users/
6. 6. Source: http://www.internetlivestats.com/internet-users/#byregion
7. 7. Source: http://www.internetlivestats.com/total-number-of-websites/
8. 8. Source: http://was-gb.wascdn.net/wp- content/uploads/2014/12/Screen-Shot-2014-12-11-at-16.55.28.png
9. 9. Source: Tuten and Solomon, 2015. Social media marketing, p. 84. Social Media Touchpoints
10. 10. Social Psychology Perspective Captology (Fogg 1996http://captology.stanford.edu)
11. 11. Why does it matter???
12. 12. Business Digital Economy Behaviour Legal implications Commerce Operations Competition Business Models
13. 13. Digital Divide Problem of access Disparity of skills
14. 14. As a connected society we seek Integrated Visual Personalised Automated Mobile
15. 15. What does it mean for US?
16. 16. Digital Culture
17. 17. Characterised by the Hive Mind
18. 18. Cases of the hive mind: Memes
19. 19. Cases of the hive mind: UGC
20. 20. Internet society = Democratic society?
21. 21. the Amateur Culture
22. 22. The Long Tail
23. 23. Implications of the Long Tail for an international/global economy Microfinance & microcredit User-centered innovation
24. 24. One-size-fits-all Not a Future THINK and BE Creative Strategic Unique Innovative