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SiteSell Education1
Insert institution’s name.
Building A Successful Business
Using The Internet
Session 5 – Welcome Back!
SiteSell Education2
The Goal For Session 5 Refine your Site Content Blueprint.
Define your VPP or Valuable PREselling Proposition.
Register your domain name.
SiteSell Education3
Refining Your Site Blueprint Complete your one-page overview. Get more detailed with the help of an Excel file, if you wish. Stay focused on your theme. Keep VPP in mind. Consider your Monetization Plan. Use resources like the free Make Your Content PREsell!
(MYCPS!) e-book. Download it at the Student Lounge (learn.sitesell.com) using the password… CTPM.
SiteSell Education4
My Content Blueprint
SiteSell Education5
Site Concept In Excel File (Part 1)
SiteSell Education6
Site Concept In Excel File (Part 2)
SiteSell Education7
Site Concept In Excel File (Part 3)
SiteSell Education8
Are We There Yet?
Is it time to register my domain?
It’s almost time, but first…
What’s your VPP? In other words…
• What’s the specific high-value info you offer?• What is your unique positioning? (A VPP is different from USP.)
SiteSell Education9
Get Your VPP Just Right Easier positioning at Search Engines. Less competition in a small pond. Less content that’s easier to do. More knowledge of narrower field. Easier PREselling of visitors.
SiteSell Education10
Tobi’s VPP Ideas The Cake Info You Want The Cake Info You’re Looking For The Cake Info You Seek All Cakes All Info
SiteSell Education11
Domain Name Considerations Don’t mix themes and dilute your message. Review your content and monetization notepads. Make your site flow toward the money. Keep both humans and spiders in mind. For example,
anguilla-beaches.com.
SiteSell Education12
Class Exercise Refine your Site Content Blueprint. Write a short VPP. List possible domain names.
SiteSell Education13
15 Minute Break
Insert message
SiteSell Education14
Tobi’s Domain – Search It!
SiteSell Education15
Tobi Name Suggestions (Part 1) all-cakes.com the-cakes.com free-cakes.com world-cakes.com big-cakes.com in-cakes.com go-cakes.com online-cakes.com web-cakes.com
net-cakes.com new-cakes.com your-cakes.com home-cakes.com buy-cakes.com find-cakes.com internet-cakes.com cyber-cakes.com easy-cakes.com
SiteSell Education16
Tobi Name Suggestions (Part 2) business-cakes.com health-cakes.com do-cakes.com life-cakes.com love-cakes.com club-cakes.com info-cakes.com pro-cakes.com top-cakes.com
shop-cakes.com global-cakes.com team-cakes.com american-cakes.com get-cakes.com one-cakes.com real-cakes.com euro-cakes.com first-cakes.com
SiteSell Education17
Tobi’s Domain Name Ideas
tobi-cakes.com
Has cakes in it. Future branding. Short and snappy. Supports VPP.
cakes-rising.com
Has cakes in it. Several meanings. Short and snappy. Supports VPP.
SiteSell Education18
Criteria Of A Good Domain Name Short and sharp Meaningful – conveys
clear message Easy to spell Easy to remember Unique, descriptive and
“YOU”
Solid, classic, not hokey Has VPP for humans Has Site Concept
keyword for SEs Attractive to humans Is .com, .org or .net
SiteSell Education19
Registering Tobi’s Domain Check legalities with Search It! buildit.sitesell.com/register-domain.html
SiteSell Education20
Class Exercise Continue refining your Site Content Blueprint. Zero in on a short VPP. Shortlist domain names.
SiteSell Education21
Homework – See You Next Class!
Finalize your Site Content Blueprint. Choose your domain name. Check legalities with Search It!. Register your domain name. Review Day 6 of the Action Guide.
Questions? Contact Us!