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This is the presentation I gave at NJLA 2014. I discuss the current ways public libraries are advertising eBooks, as well as ways to use social media to promote eCollections.
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Heidi Schwab, Melissa Brisbin, Cynthia LambertCherry Hill Public Library
Getting the Most from Your e-Investment: Strategies for Purchasing and Promoting Your Digital Library Collection
2013 Survey of Ebook Usage in U.S. Public Libraries
● “Library website”(selected by 94% of respondents). ● Three-fourths (77%) of libraries rely in part on “word of mouth” ● “Flyers and bookmarks” (74%), ● “Signage in the library” (74%) ● “Social media” (73%). ● Happily, no one selected “do not promote ebook
collection.”
via 2013 Survey of Ebook Usage in U.S. Public Libraries
How Do You Promote Your eBook Collection?
Our Collections are Growing
Image Credit: http://d1u0vyj1e00z8y.cloudfront.net/wp-content/uploads/ebooks-on-tablets.jpg
What are the Obstacles?
Awareness● 1 out of 8 people have borrowed an eBook*
(ALA, 2014)
● 60% are still unaware their library has eBooks*
Self-Publishing Market● 4th largest publishing genre
● Amazon, Google and Apple all have avenues to people to publish
● Where should your library stand?Informational Credit: http://www.oclc.org/content/dam/campaign-landing-pages/en/214936_the-big-shift.pdf
Classes● NYPL’s “eBook Crisis?”& “Walk into eBooks”
● Tablets
● Make your training mobile
Marketing: Public Libraries
● Stickers or shelf talkers
● Use social media to connect to a tech savvy audience
● Add eBooks availability to all your handoutsInformational Credit: http://publiclibrariesonline.org/2013/06/3-ideas-to-market-your-econtent/
The Big Shift: Public Library Strategies for Access to Information in Any Format
● Use, track and share your data to prove the value of eBooks in your collection
● Share that data with colleagues and investors
● Look at results and discuss changes
Eventbrite
Patch.com
Steps for the Future● Create a visual presence● Continued programming● Reach beyond your walls● Look at your peers
Facebook Pages● Coolbrariansnj
● Library Peeps
● Libraries & Social Media
● Librarians in OverDrive
● Wordpress and Libraries
● Technology Training and Libraries
● Libraries Using Facebook Pages
● We Support NJ Libraries!
Libraries on Facebook● NYPL
● Library of Congress
● Craighead County Jonesboro Public Library
● Seattle Public Library
● Denver Public Library
● LibraryLinkNJ
Pinterest● NYPL
● Chattanooga Public Library
● Princeton Public Library
● Piscataway Public Library
● Seattle Public Library
"Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you." (Pinterst.com)
Tumblr● 140 million users ● Microblogging with video/GiFs/Pics--Easy! ● Posting content in a blog (private/public) ● Can follow other blogs ● Use/follow:#libraries, #librarians, and #Tumblarians
Tumblr● librarylinknj ● brklibteens ● darienlibrary ● nplbooks ● chplteens
Vine
Vine15 Cool Ways Libraries Can Use Vine to Create
Social Videos Ellyssa Kroski — July 23, 2013 via http:
//oedb.org/ilibrarian/10-cool-ways-libraries-can-use-vine/
● DC Public Library
● Chattlibrary
● Piscataway Public Library
Thank You!Melissa Brisbin
● Facebook: Melissa Brisbin ● Twitter: @melissabrisbin ● Instagram: MBrizzle ● Tumblr: melissabrisbin.tumblr.com
● Vine: @melissabrisbin ● [email protected]
![{Advertising On A Budget Complete Ebook]](https://img.dokumen.tips/doc/110x75/568c529e1a28ab4916b763b4/advertising-on-a-budget-complete-ebook.jpg)
