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Getting an Octopus into a String Bag The complexity of communicating with the research community across a higher education institution Dr Danny Kingsley Research 2 Reader 15 February 2016

Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

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Page 1: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

Getting an Octopus into a String Bag

The complexity of communicating with the research community across a higher education institution

Dr Danny KingsleyResearch 2 Reader 15 February 2016

Page 2: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

The OA policy landscape

Three sets of rules in the UK. They are all different.

Page 3: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

The MEANS and the TIMING all conflict

RCUK – Green & Gold | HEFCE – Green only | COAF – Gold only

Page 4: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

In place since 2011

Page 5: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

The principles might be common…

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What the researcher hears

From Bill Hubbard Getting the rights right: when policies collidehttp://www.slideshare.net/UKSG/hubbard-uksg-may2015-public

Page 7: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

First let’s talk some numbers

The numbers are huge

Page 8: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

Cambridge research

https://www.cam.ac.uk/system/files/research_in_numbers.pdf

Page 9: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

HEFCE potentially requires us to collect ALL papers

• Don’t know how many we need to aim for…

• Cambridge published approximately 8,000 articles and reviews in 2015

• We received 3,370 articles in 2015

Page 10: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

Academia is tribal

‘Invisible colleges’ relate to the community people have with their

discipline – this is NOT their institution

Page 11: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

Disciplinary Tribes

Page 12: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

And they have no time

• Study in Cambridge of researchers showed they have about 20 minutes to devote to anything– ‘What does a researcher do all day?’ -

https://unlockingresearch.blog.lib.cam.ac.uk/?p=515

• There are very few points in the publishing process where the researcher intersects with the institution– Publishing Experience Maps

https://www.repository.cam.ac.uk/handle/1810/252889

Page 13: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

This is Cambridge’s structure

Page 14: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

One School

There isn’t room on this slide for the three Institutes that are also associated with this School…

Page 15: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

A whole other tribal system

http://www.cam.ac.uk/for-staff/features/colleges-and-university-a-complex-relationship

Page 16: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

And then there is the administration

You Tube Cambridge in Numbers https://www.youtube.com/watch?v=FwZsb2CkMsM

Page 17: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

Ironic – where academic independence is sacred

Page 18: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

Bloody hell

Confusing and complicated policy landscapeAcademics hostile towards being told what to do

A huge and unconnected institution

Page 19: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

How we cut through the noise

Page 20: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

Since October 2014

www.openaccess.cam.ac.uk

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Upload your accepted manuscript – and tell us a bit about it

Page 22: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

Huge engagement programme

Page 23: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

Constant outreachTwitter: @CamOpenData @CamOpenAccess

Newsletter sign up: www.data.cam.ac.uk www.osc.cam.ac.uk

Blog: https://unlockingresearch.blog.lib.cam.ac.uk

Page 24: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

Postcards & banners

All promotional materials can be downloaded from www.lib.cam.ac.uk/librarians/oa/oa_promo.html

Page 25: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

We will do ANYTHING!

Email signatures sent to all departmental administrators and librarians

Drop-in sessions across campus

Resorting to bribery!

Page 26: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

So, how are we doing?

Depends on how you look at it

Page 27: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

As at 5th Feb 2016

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But lots of our research is OA

• About 56% of all eligible research available– Springer Compact – all publications OA– arXiv.org – developing compliance– Considerable no. works published OA

• Other projects– Unlocking Theses programme– Academic-led publishing programme

Page 29: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

Academics uninterested• In 2015 - 93 papers published in Nature, Science, Cell, The

Lancet and PNAS• 33% of these papers were already HEFCE compliant• Of the remaining non-compliant papers we contacted 47

authors, made them aware of the HEFCE open access policy, and invited them to submit their accepted manuscript to the Open Access Service.

• Less than 40% of contacted authors sent their accepted manuscript.

• Therefore, even after direct intervention only 49% papers were HEFCE compliant

• Could the HEFCE policy be a Trojan Horse for gold OA?https://unlockingresearch.blog.lib.cam.ac.uk/?p=488

Page 30: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

Confusing communications

• Submitting a publication to the repository are different to submissions of publications to ResearchFish at the end of a grant– Research Operations Office run grants– Office of Scholarly Communications runs Open

Access– Research Data Facility runs Research Data

Management– Research Strategy Office runs the REF return

Page 31: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

Last ditch?

• Pushing to have a staff member employed for a year to find out:– Who is saying what to researchers– How they are saying it – When they are saying it

• We need to have joined up communications that use the correct language, are timely and helpful

Page 32: Getting an Octopus into a String Bag - The complexity of communicating with the research community across a higher education institution

There are no guarantees in this game

Dr Danny KingsleyHead of Scholarly Communication

Cambridge University [email protected]

www.osc.cam.ac.uk@dannykay68