HOW YOUR GREAT LINKEDIN PROFILE AND CONNECTIONS WORK TOGETHER TO FIND

RELEVANT JOBS.

For Educational and Humor use only

Gerald Pollard

DISCLAIMER

I LIKE LINKEDIN! BUT I AM NOT ENDORSED BY OR AFFILIATED WITH LINKEDIN IN ANY WAY WHATSOEVER.

THERE IS NO RELATIONSHIP OR AFFILIATION WITH, SPONSORSHIP, OR ENDORSEMENT BY LINKEDIN WITH THIS

PRESENTATION.

ABSOLUTELY NO CONTENT HAS BEEN AUTHORIZED BY OR REPRESENTS THE VIEWS OR OPINIONS OF LINKEDIN OR

LINKEDIN PERSONNEL.

HUMOR:

FIRST MAN (SMUGLY): "I'M ON LINKEDIN, YOU KNOW?"

SECOND MAN: "REALLY? I HAD NO IDEA YOU WERE LOOKING FOR A JOB."

BEFORE YOUR BORING LINKEDIN PROFILE

CREATE A BORING MASTER DOCUMENT FIRST

RESUME, EMPLOYMENT HISTORY, EDUCATION, SKILLS, LINKEDIN PROFILE, CV,

PHOTOS, EXPERIENCE, LETTERS OF RECOMMENDATION, CERTIFICATIONS,

PROJECTS, CERTIFICATIONS, VOLUNTEER EXPERIENCES AND CAUSES,

ORGANIZATIONS YOU SUPPORT, MEMBERSHIP ORGANIZATIONS, PERSONAL

INTEREST, GROUPS OF INTEREST, PEOPLE YOU FOLLOW, COMPANIES YOU FOLLOW

What's the Difference?

Conan is not looking for a job

320

Where should you post your status?

DEFINE YOUR GOALS

PersonalBrand

NetworkBuildibg

Job SearchIndustry

Connections

Analytics

LeadGeneration

CheckReferenceCredibility

ResearchConference

AndEvents

Industry Intelligence

Network Building

THE PRICE OF LINKEDIN

• CONNECTIONS DOUBLE STANDARDS

• WEB APP REQUIRES MORE TIME AND SUGGEST YOU PERSONALIZE CONNECTION REQUEST

• PHONE APP LETS YOU CONNECT BUT CANT PERSONALIZE MESSAGE

• LINKEDIN NOTIFYING US OF COLLEAGUES “WORK ANNIVERSARY”

• LINKEDIN “PREMIUM” SERVICES = BRIBERY TO VIOLATE OTHER’S PRIVACY

• LINKEDIN REPEATEDLY PROMPTS YOU TO SURRENDER YOUR PRIVACY

• “SO AND SO” ENDORSED YOUR SKILLS (…SO GET TO WORK RETURNING THE FAVOR?)

• NO WAY TO “BLOCK” PEOPLE YOU DON’T LIKE ON LINKEDIN

• LINKEDIN WANTS TO SPAM YOUR ENTIRE ADDRESS BOOK ENDLESSLY : THEY’RE GETTING SUED

FOR THIS!

http://www.hurstinternetmarketing.com/hate-linkedin-count-ways-12213

You control what the world sees on LinkedIn

ORDER MATTERS

GATHER ALL YOUR HISTORY

OPTIMIZE YOUR RESUME

COMPLETE YOUR LINKEDIN PROFILE

ADD A GREAT PHOTO

MAKE MANY CONNECTIONS

CHECK MAJOR SEARCH ENGINES

MASTER THE JOB SEARCH IN LINKEDIN

TRACK YOUR CORRESPODENCE

RESEARCH COMPANYS

FINISH YOUR PROFILE BEFORE CONNECTING

• PEOPLE WILL MORE LIKELY TO CONNECT TO COMPLETED PROFILE / GREAT

PROFILE PHOTO.

• THIS IS YOUR BRAND ON LINE!

• PROFILE NOT A RESUME, RESUMES ARE SKEWED FOR SPECIFIC POSITIONS LIKE

COVER LETTERS

• THIS NOT FACEBOOK OR FOR NEGATIVITY

• PROFESSIONAL LOOKING FOR PROFESSIONAL RESULTS

• YOU DO NOT NEED A DEGREE

• KEEP IT HONEST OR YOU MAY LOSE CONNECTIONS

THE MERRIAM-WEBSTER ONLINE DICTIONARY NOW DEFINES "PROCRASTINATION" AS "WORKING ON YOUR

LINKEDIN PROFILE."

Complete all LinkedIn Required Steps for 100% Completion

Name and Current Position (25%)

Picture (5%)

Summary (5%) 2,000 characters max

Specialties (5%) 500 characters max

Education (15%)

Past Job 1 (15%) Title 100 characters max, Description 2000 characters max

Past Job 2 (15%)

Recommendation 1 (5%)

Recommendation 2 (5%)

Recommendation 3 (5%)

Complete Profile to Best Practice Levels

Edit Headline (120 character max) (KeyWords)

Add three websites and describe them. 36 characters for description max

Edit Public Profile URL to as close to your real name as possible

Include in Summary the standard company paragraph (KeyWords)

Include keywords in Specialties (KeyWords)

Edit current job titles to be “Title- (Specializing in KeyWords)” 100 characters max

Edit current job description to include standard company paragraph (KeyWords)

Add Skills section to profile (KeyWords)

Add Box.net files application

Add SlideShare application Use caution mine was very lame!

Add Google Presentation (Video)

Obtain ten recommendations from current customers (KeyWords)

1st Level Connections: At least 100, but have a goal of at least 250.Join at least 15 LinkedIn groups, but have a goal of joining the max of 50

5 Key Words!!!!!!

ITSystemsAnalystAdministratorPACS

DocumentationSystemReportingHealthcare HealthManagerImagagingSystemsClinicalInformationTechnologyEHRHIPAAEMREpic SystemsHealthcareSoftware DocumentationHospitalsHL7Adobe Creative SuiteProcess ImprovementMedical ImagingTroubleshootingDICOMPACSProject ManagementMedical DevicesStrategic PlanningCardiology PACSRequirements AnalysisTechnical SupportSharePointDisaster RecoveryElectrophysiologyDatabasesVideo ProductionNon-invasive CardiologyHardware DiagnosticsField ServiceCapital EquipmentBusiness StrategySystems AnalysisVendor ManagementChange ManagementServersEnterprise ArchitectureMS ProjectCardiology Information...Patient EducationStereoscopic TechnologyMedical TestingIT Security AssessmentsAccreditationEmployee TrainingInvasive CardiologyIT System Updates...Long-term Customer...CRMS3DEducationSecurityVisioSpecialistITTraining

ITSystemsAnalystAdministratorPACSCardiology

Public

EditProfile

AdvertisingVia TattooOn LinkedIn

MY RESUME AND LINKEDIN PROFILEKEY WORDS

YOUR FINISHED PROFILE WILL HELPENSURE MORE CONNECTIONS

Your History

Resume, CV, References, Photo, Education, Awards, Word-PDF-Text Versions

Job Tracking

Import Email Contacts

Your Connections

Your Profile1 of 300 Million

Users

People Universites

LinkedInInbox

Jobs

IndustryGroups

Companies

Search Al l

1 of 320 MILLION

CONNECTIONS ARE EVERYTHINGQUALITY CONNECTIONS ARE EVEN BETTER

~350 1st Level Connections

CONNECTIONS NEVER STOP GROWINGOPEN NETWORKING IS AN OPTION

~1,300 1st Level Connections

only 500 on this page

RANKING ONLY MATTERSIF YOUR LOOKING FOR WORK

RANKING IS MORE IMPORTANT AMONG PROFESSIONALS LIKE YOU

IF YOUR LOOKING FOR WORK

I NEED SOMEONE TO ENDORSE ME FOR MY FIGURE SKATING SKILLS ON

LINKEDIN.

1,300 CONNECTIONS WEIGHTED BYPLACE OF EMPLOYMENT

JOB TITLES

MORE WORTHLESS GRAPHS?

HUMOR:LOVE IT WHEN LINKEDIN ASKS ME TO CONGRATULATE SOMEONE I KNOW ON THEIR "WORK

ANNIVERSARY." YEAH, THAT'S EXACTLY WHY I AM ON LINKEDIN

ADDED 480 NEW CONNECTIONS27 YEARS WORTH OF BUSINESS CARDSSCANNED IN BY PHONE TO OUTLOOK

LinkedIn has advanced search capabilities to find the

right Person or Job

The Menu System?

MAJOR SEARCH ENGINE CHECK

Your Connections

Your Job History

Your Profile

Company EmploymentWeb Site

Interview

New Job

Job Search EnginesDirect To Company

Local OnlineCraig's List

Newspapers

TraditionalRecruiter

Print MediaCold Calling

Jobs Companies

Recruiters

Companies

LinkedIn Internal Job Search Advantage Compared To Other Employment Pathways

SearchJobs

Your Connections

Your Job History

Resume, CV, References, Photo, Education, Awards,

Job Tracking

LinkedIn Profile/Connections

Email Contacts

Social Media

TwitterGoogle+

FacebookPersonal Website

Your Profile

Company EmploymentWeb Site

Views Your LinkedIn Profile and Recommendations

LinkedIn Profile Link or PDFOnline FormsCover LetterReferences

ResumeCV

Interview

New Job

Job Search EnginesDirect To Company

Local OnlineCraig's List

Newspapers

TraditionalRecruiter

Print MediaCold Calling

Optional Exports from LinkedIn

YourLinkedIn Profile

YourLinkedIn Connections

OptionalUpdates

People

BlogsPosts Universites

LinkedInInbox

Recruiters

Jobs

IndustryGroups

Companies

Search Al l

The Power of LinkedIn comes from its number of users, their connectionsand it s multiple field search engine.

LinkedIn Infographic

by Gera ld Pollar d 2014SocialMediaSearch

OnYou

Recruiters

Companies

Business Social Media

www.linkedin.com/in/yourname/

LinkedIn vs Other Job Pathways

Your ConnectionsExported to

a Graph

YourImported

EmailContacts

Worldwide LinkedIn has 320 Million MembersAbout the population of the USA

In the USA 111 Million or 35% are on LinkedIn

November 2014

Search SearchJobs

Are We Using LinkedIn All Wrong?

Depending on how active people are, you can see what they’ve shared professionally, their comments or “likes,” their LinkedIn posts, and their profile updates for promotions and new jobs.

This is super handy if you’re about to do an informational interview or catch up with an old acquaintance over coffee.

This is how a recruiter can check your references.

LinkedIn has a current lawsuit from users who claim they lost opportunities.

Recruiters can email possible former coworkers about you.

Position Applied For

JobTitle Analyst 1, Analyst 2 or Senior Analyst

Specialty Information Services

Location 323 Stinson

Department Cardiology

Hours per 2 weeks 80

Shift Day

Date Posted 09/22/2014

Job Number 14-51209

Welcome My Home Page Find Jobs My Profile Application Status Job Alerts Sign OutFairview Employment Application

Displayed below is your current application. Please review each section carefully and select .

Not all jobs are listed on LinkedIn! Check the company web site.

LINKEDIN'S NEW PROFILES ARE ONLY AVAILABLE FOR PREMIUM MEMBERS RIGHT NOW

LINKEDIN IMAGES – DIMENSIONS AND TEMPLATESHTTP://WWW.INTEGRATEDALLIANCES.COM/LINKEDIN-IMAGES-DIMENSIONS-

TEMPLATES

AFTER YOUR PROFILE IS DONE

THE ULTIMATE CHEAT SHEET FOR MASTERING LINKEDIN

BY PAMELA VAUGHAN

• HTTP://BLOG.HUBSPOT.COM/BLOG/TABID/6307/BID/23454/THE-ULTIMATE-

CHEAT-SHEET-FOR-MASTERING-LINKEDIN.ASPX

THANK YOU

Your Connections

Your Job History

Resume, CV, References, Photo, Education, Awards,

Job Tracking

LinkedIn Profile/Connections

Email Contacts

Social Media

TwitterGoogle+

FacebookPersonal Website

Your Profile

Company EmploymentWeb Site

Views Your LinkedIn Profile and Recommendations

LinkedIn Profile Link or PDFOnline FormsCover LetterReferences

ResumeCV

Interview

New Job

Job Search EnginesDirect To Company

Local OnlineCraig's List

Newspapers

TraditionalRecruiter

Print MediaCold Calling

Optional Exports from LinkedIn

YourLinkedIn Profile

YourLinkedIn Connections

OptionalUpdates

People

BlogsPosts Universites

LinkedInInbox

Recruiters

Jobs

IndustryGroups

Companies

Search Al l

The Power of LinkedIn comes from its number of users, their connectionsand it s multiple field search engine.

LinkedIn Infographic

by Gera ld Pollar d 2014SocialMediaSearch

OnYou

Recruiters

Companies

Business Social Media

www.linkedin.com/in/yourname/

LinkedIn vs Other Job Pathways

Your ConnectionsExported to

a Graph

YourImported

EmailContacts

Worldwide LinkedIn has 320 Million MembersAbout the population of the USA

In the USA 111 Million or 35% are on LinkedIn

November 2014

Search SearchJobs