Generic conventions of digipak adverts

Daisy M

Name of the artistThe name of the artist is often one of the main features of the digipak advert in order to catch the attention of people far away from the advert and near and show them who is being promoted. The name is often in large, bold letters.

Album TitleThe adverts feature the album title in order to raise awareness of its name and allow people to remember it so that they can look for it online or in a shop. If the artist had previous albums, the name allows the viewer to establish that this is a new one.

Sometimes the adverts have the date which the album is released

Release Date

Often singles are released before the album which gain popularity so that more people become interested in the album. To associate the relationship between the album and the single the advert often contains the name of that single.

Featured songsOther information

Often other information is included at the bottom of the adverts such as the artists’ record label, website and social media pages